Pipeline Summit

Care about pipeline? This is the event for you.

Every quarter, we bring together the best and brightest in B2B sales, marketing, and operations to share the tactics and strategies helping them drive grow their business. Binge watch every Pipeline Summit session below, plus save your seat for our next one!

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Top sessions you won't want to miss

The Year in Pipeline Generation

Hear from leading B2B marketers on which 2023 trends are setting the stage for pipeline generation success in 2024.

Watch the Recap

The State of Pipeline Generation, Spring '24

No one in B2B marketing is immune to the pressure of a massive pipeline target. Hear how Salesforce thinks about modern pipeline generation.

CMO Roundtable: The Pipeline Problem

Budgets are decreasing but targets certainly aren't. Hear how 3 CMOs are tackling their pipeline problems and closing their gaps.

The Future of B2B Marketing

The old way of marketing is dead—or whatever the latest thought leader is saying. Learn what's actually shifting in B2B marketing and how to prepare.

Waterfall Wisdom: Guide to More Predictable Pipeline Modeling

Accurate pipeline target forecasting is crucial to a team's success. Steal this failsafe waterfall model to establish more predictable pipeline goals.

Pipeline Summit at Dreamforce

The State of Pipeline Generation, Spring '24

No one in B2B marketing is immune to the pressure of a massive pipeline target. Hear how Salesforce thinks about modern pipeline generation.

CMO Roundtable: The Pipeline Problem

Budgets are decreasing but targets certainly aren't. Hear how 3 CMOs are tackling their pipeline problems and closing their gaps.

The Future of B2B Marketing

The old way of marketing is dead—or whatever the latest thought leader is saying. Learn what's actually shifting in B2B marketing and how to prepare.

Waterfall Wisdom: Guide to More Predictable Pipeline Modeling

Accurate pipeline target forecasting is crucial to a team's success. Steal this failsafe waterfall model to establish more predictable pipeline goals.

Demand Gen Roundtable: The Future GTM Structure

Should BDRs live in the marketing or sales org? Learn how two teams structure their BDR relationships and why it works for them.

The Cookie-less Future Checklist

As Google does away with third-party cookies, learn what marketing teams need to prepare for and rethink when it comes to their data strategies.

The Pipeline Council Blueprint

Marketing and sales alignment is crucial to hitting your pipeline targets. Learn how to build your own weekly sync that keeps everyone on the same page.

Pipeline Summit at Dreamforce

The State of AI, Fall '23

A year after ChatGPT’s release, the tech world has changed drastically. What are the biggest surprises we've seen this year, and what are Kraig and Emma's predictions as we head into 2024?

Navigating massive technology revolutions as a marketing leader, learn how CMOs thoughtfully approach AI experimentation and investing in AI products for their tech stack.

The Revenue Leader's Guide to Trust & Safety in AI

AI has taken us all by storm, but we have a long way to go when it comes to regulation and understanding the true impact of using open-source models. Learn the risks that your team needs to keep in mind when engaging with AI products, and how to navigate integrating AI into your tech stack.

When Marketing & Engineering Collide: Navigating Alignment in the Age of AI

The relationship between engineers and marketers has never been so central as it is in the Age of AI. As we all seek to learn and educate our customers on new tech, how can we partner with our product engineering org to maximize everyone's knowledge and success?

Pipeline Power Hour: Marketing

Get ready for an hour of back-to-back masterclasses from some of the best in tech on the channels we’re all trying to perfect, hosted by our VP of Demand Gen, Sarah McConnell.

Pipeline Power Hour: Sales

Buckle up for five masterclasses on sales strategies your team needs to be successful in this challenging market.

GTM AI Tech Tour

Build the ultimate modern tech stack as we walk through the AI tools you need in 2024 to generate more pipeline. From driving intent to workflow management to closing the deal, the AI-powered platforms work together to supercharge your pipe gen strategies.

Pipeline Summit at Dreamforce

The State of Sales & Marketing

Dive into the ever-evolving landscape of B2B marketing and hear from today’s top leaders on the trends they’re seeing in the martech space. They’ll get into the rise of AI, the shifting behavior of today’s buyers, and their predictions on the biggest challenges we’ll face this year.

CMO Roundtable: The Future of Pipeline Generation

Hear from incredible marketing leaders on how they’re integrating AI into their pipeline generation strategies, their takes on how content needs to evolve to rise above the noise, and the shift in focus from paid channels to owned media and owned events

The AI Conversation: What Marketers Should Be Thinking About

Learn what Andrea Tarrell, CEO at Sercante, believes all marketers should be thinking when it comes to AI.

Reduce Revenue Leak with Purpose-Driven Marketing

Learn how to reduce revenue leak with purposeful marketing strategies with Kyle Coleman, CMO at Clari, and Devin Reed, Head of Content at Clari.

Mastering Event Engagement Through Customer Stories

Learn how Karin Flores, VP of Strategic Events at Okta, utilizes customer stories and why they are always the greatest asset in any marketing campaign.

The Future of Pipeline Generation

Learn why Sarah McConnell, VP of Demand Generation at Qualified, believes everything you do as a marketer should be about pipeline.

Championing Owned Media Experiences for Brands

Learn why Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands.

Inside the Ohana Live! at Dreamforce '23

Dan Darcy, Chief Customer Officer at Qualified, interviews Melanie Fellay, CEO of Spekit live from The B2B Marketer's Lounge at Dreamforce '23.

The Ultimate Guide to Data-Driven Marketing

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency.

Pipeline Summit Summer 23

Uncuttable: What Today's Top CMOs Are Going All In On

Lean marketing budgets require a discerning eye and careful planning to maintain momentum. Hear how these leading CMOs approach their budget planning in tough times and where they're investing their energy and dollars in the second half of 2023.

Spotlight on Sales: Aligning Your Team Around Revenue Excellence

Revenue Excellence is a critical function within modern revenue generating organizations, driving revenue growth and strategic alignment across departments. Hear from two experts on how to approach your H2 planning through the Revenue Excellence lens.

Bridging the Gap Between Marketing and Customer Success

Customer retention has never been as important as it is right now. Learn how Marketing and Success orgs can work together to create unforgettable customer experiences that go well beyond their renewal period.

Pipeline Power Hour: Marketing

Get ready for an hour of back-to-back masterclasses from some of the best in tech on the channels we’re all trying to perfect, hosted by B2B marketing legend Matt Heinz.

The State of B2B Marketing, Summer ‘23

B2B Marketing has shifted quickly, hear from Udi Ledergor (Chief Evangelist, Gong) and Kraig Swensrud (Founder & CEO, Qualified) on what they believe are the most important areas to focus on over the next quarter and beyond.

Generative AI: Designing Products Around the Human Element

Generative AI continues to be a hot topic in the SaaS space. Dive into the future of AI and identify how these models can help revenue teams scale their operations and maximize their efforts while celebrating the humans behind the keyboards.

Pipeline Power Hour: Sales

Buckle up for five masterclasses on sales strategies your team needs to be successful in this challenging market.

Spotlight on Marketing: The Creator-led Growth Blueprint

Building a personal brand isn’t just beneficial for individual influence anymore–it’s a marketing strategy for brands that exposes your company to more audiences in an authentic, organic way. Learn how to build your brand from the ground up, and drive pipeline for your company in the process.

Buyer Trends You Need to Know in 2023

The first half of 2023 has been tumultuous to say the least. Learn how buyer behavior is trending to inform your pipeline generation strategy for the back half of the year with Trust Radius.

Hybrid Events Don't Have to be Scary

Hybrid events are intimidating, to say the least. Learn how to approach producing an event that serves two audiences at once with a consistent experience and big ROI.

How to Craft a Winning Event Strategy with the Art of Event Orchestration

Getting the most return for your investment when planning events is heavily dependent on your pre-, during, and post-event strategies. Learn how to leverage intent data to craft a winning event strategy that reaches the right accounts for the right events.

Deepening Community Engagement

Digital communities aren't a set-it-and-forget-it motion. Learn expert tips on getting lurkers out from the shadows, how to think about community lifecycle management, and how to make the most of these spaces for all types of personalities.

Building Event-Complementary Social Media Strategies

If you build it, they won't just come. Learn how to craft an engaging social strategy that complements every stage of event planning, from registration to post-event follow-up.

Motivating Your Sales Team in Tough Times

Sales is a tough game to be in right now. Learn how to support your sales teams by magnifying every victory and creating a culture of winning.

15-Minute Sales School: Best Practices for Cold Outreach

Watch as LinkedIn's favorite "Mediocre Sales Guy" breaks down subpar cold outreach emails and rebrands them with best practices, top-tier personalization, and click-through-worthy content.

Sales Trends You Need to Know in 2023

The life of the seller has changed drastically this year, especially in the last six months. Learn how to navigate these tricky times and control the uncontrollable.

Building an Unforgettable Demo

Why aren't we leveraging the same strategies we use to analyze sales calls for demos? Learn how to replicate your best demos across your team with Demo Analytics.

Getting Started with Al in Sales

Learn how to leverage every salesperson's new BFF to create meaningful, time-saving personalization with Qualified.

Pipeline Summit Spring 23

The ABM Blueprint

Join marketing experts Sheridan Gaenger (Productboard) and Sarah McConnell (Qualified) as they take you through The ABM Blueprint. This guide includes best practices on how to effectively execute an ABM strategy from beginning to end.

The State of Marketing, Spring 2023

B2B Marketing has shifted quickly. Hear from Sarah Franklin and Kraig Swensrud as they discuss their takes on the current market and their predictions for Spring 2023.

5x is the New 3x

The status quo of pipeline coverage has changed drastically in the last six months. Hear how today’s top CMOs are increasing their pipeline coverage with tighter budgets and the levers they’re pulling to make it happen.

Unlocking the Power of Connection: How B2B Brands Can Leverage Communities for Growth

Join Latané Conant and Sean Whiteley as they discuss how B2B brands can leverage communities to build stronger connections with their peers and customers, ultimately driving growth, building trust, and amplifying their brands within target audiences.

Pipeline Power Hour, Spring 2023

Join Ian Faison, Founder & CEO of Caspian Studios, and five pipeline powerhouses in back to back quick hit sessions where they’ll share their playbooks, hot takes, and best secrets in key marketing channels.

Generative AI: The Future of Marketing

Generative AI is the hottest topic in tech right now. Learn how this new technology is going to change how revenue teams go to market, and her plays for harnessing the power of AI.

Funnel Vision: Unlearning the Funnel

The buyer's journey isn't the linear funnel we're all so used to seeing any longer. Get Sidney's playbook for transforming your content strategy from funnel vision to moving your buyers into buying mode.

3 Outbound Strategies to Drive Demand

You have to have a stellar outbound marketing strategy to stand out amongst the crowd. Steal Outreach's Top 5 Outbound Strategies from Natalie Johnson Charles.

The Power of Brand Engagement

Learn from Mai Green as she reveals the power of Brand Engagement to generate pipeline by going deeper when telling customer stories.

Driving Pipeline with Direct Mail

Learn how to develop a memorable and winning ABM strategy through intelligent gifting with Kris Rudeegraap.

Internal Alignment for External Momentum

Attribution and alignment are two of the hottest topics to get a bunch of marketing and sales leaders fired up. Hear how these three leaders take on attribution and keep their teams aligned on the same goals.

Pipeline Heroes ft. FreshBooks

Learn how FreshBooks approaches segmenting large audiences on their high-traffic website and leverages data insights and tools like the Pipeline Cloud to create a hyper-personalized buyer journey that converts.

Pipeline Summit Fall 22

The Pipeline Power Hour: No Pitches, Just Playbooks

Watch Ian Faison, host of Demand Gen Visionaries, as he interviews five marketing leaders and gets their perspectives on five key marketing channels.

The Modern CMO’s Survival Guide

Today’s CMO is under crazy pressure. Join all-star panelists as they spill their strategies for surviving and thriving in the current climate.

Pipeline Masterclass: Building the Perfect Tech Stack

Do you ever find yourself thinking, “I just wish I knew that company's secret sauce?” Take a deep dive into Groove’s marketing tech stack.

The Pipeline Council: Mastering the Art of Alignment

Listen to all-star revenue leaders to hear exactly how they ensure marketing and sales teams stay aligned on all things pipeline.

Turn Your Site Into a Pipeline Generation Machine

Your website is your most important tool–if you power it correctly. Learn how Adecco supercharged their site with Qualified, earning them a 29,000% ROI.

Episode 1: Events

Your website is your most important tool–if you power it correctly. Learn how Adecco supercharged their site with Qualified, earning them a 29,000% ROI.

Episode 2: Digital Advertising

Digital Advertising with Jason Widup, VP of Marketing, Metadata.io

Episode 3: Inbound Conversion

Inbound Conversion with Sarah McConnell, VP, Demand Generation, Qualified

Episode 4: Outbound Engagement

Outbound Engagement with Lauren Vaccarello, CMO, Salesloft

Episode 5: Content & Brand Storytelling

Content & Brand Storytelling, with Nick Bennett, Evangelism & Customer Marketing, Alyce

Like what you’ve seen? The content doesn’t have to end here.

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