Introducing Qualified for Salesforce Pardot
In B2B marketing, personalized engagement is the name of the game. That’s why the Qualified and Salesforce Pardot teams are so excited to introduce Qualified for Salesforce Pardot. Now, you can engage high-value leads like never before with conversational marketing — available with advanced B2B marketing automation on the world’s #1 CRM.
Qualified is the first and only conversational marketing application built natively on the Salesforce platform, and our newly integrated service delivers Qualified’s instant conversational marketing to Pardot’s award-winning B2B marketing automation suite.
Conversational marketing allows your sales reps to personally identify and engage high-value leads the moment they land on your website. With Qualified, you can instantly turn any website visit into an online meeting via voice, chat, video, or screenshare.
With Pardot integration, sales reps can get a 360-degree view of prospects including past engagement with marketing campaigns and any number of custom qualifiers like budget, location, company, job title, and more. All available customer data will help prepare your reps for high-fidelity sales conversations.
Instant engagement means your high-value leads get your attention when they need it most — initiating a personal, informative meeting when the time is just right. And sales reps aren’t the only ones who win! Marketing teams get peace of mind that their hot leads aren’t left out to chill, and your most important prospective customers get the VIP treatment they deserve.
Customers are already starting to see exciting results. Companies that add Qualified for Salesforce Pardot to their marketing and sales efforts have seen a 34% increase in qualified leads and a 62% increase in sales pipeline. Yeah, it’s a pretty big deal.
Data analytics platform ThoughtSpot was an early adopter of Qualified for Salesforce Pardot. ThoughtSpot targets high-ranking tech decision makers looking to adopt their search and AI-driven analytics technology. With ThoughtSpot’s narrow target of high-ranking tech decision makers, Qualified and Pardot were a natural fit to help ThoughtSpot roll out the red carpet for valuable leads from some of the world’s largest companies.
“Having real-time conversations with qualified leads is paramount to the success of B2B demand generation” said Scott Holden, CMO of ThoughtSpot. “Since going live with Qualified for Salesforce Pardot, we’ve been able to generate more qualified leads, more pipeline, and have proven that real-time conversations have a material impact on our business.”
The best part? You don’t even have to wait for a launch or release — Qualified for Salesforce Pardot is available right now. Learn more about how Qualified can help sales teams instantly meet with high-value inbound leads.
We sat down with Jennifer Schneider to learn about the hot topic of Salesforce Pardot Connected Campaigns.
Salesforce Pardot Chief Marketing Officer Nate Skinner joined us in the Qualified Studio to talk about Conversational Marketing.