In a competitive digital world where attention spans are short and businesses are looking to build relationships with their customers, high-touch strategies have been shown to increase loyalty and lifetime value.
In this episode, we talk with Don Schuerman, the CTO & VP of Product Marketing at Pegasystems—an organization that has built relationships with the world’s most leading brands. You’ll hear insights into digital marketing strategies that activate vs. generate excess content, and much more.
“That [high] level of customer intimacy and understanding is essential, especially from marketers in technology and enterprise technology where it's not enough to have a strong message and vision. You also have to continuously make that relevant to your customer and audience.”
“Measuring engagement across a holistic lens helps me as a marketer remind our broader team that it's not just our job to get a bunch of people clicking on the website—it's actually getting that website to convert.”
“Most organizations generate plenty of content—probably too much content. Really, what you really have is an activation problem. Can you effectively activate the content?” - Don Schuerman, CTO & VP of Product Marketing, Pegasystems
We're saying goodbye to our podcast, Demand Gen Visionaries, and hello to its older, wiser sister Pipeline Visionaries, but before we do that, let's recap 3 incredible years of thought leadership.
We spoke with Grant Johnson, CMO of Billtrust, about prioritizing ROI within your marketing channels on this week's episode of Demand Gen Visionaries.
In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.
In this episode, find out how an organization fundamentally driven by enterprise sales, rather than product growth, is achieving sustained digital demand gen success.
In this episode, we talk with Don Schuerman, CTO & VP of Product Marketing at Pegasystems, about digital marketing strategies that activate vs. generate excess content, and much more.
On this episode, we talk to Stephanie about having a learner mindset, why RevOps is essential to driving change, and how to build the infrastructure needed for scalability.
Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.
On this episode, Eric shares his insights about outbound marketing, the critical role that websites play, and why relevance is king in all cold outreach.
Discover how we can help you convert more prospects into pipeline–right from your website.