Better Manage Your Budget This Year – Demand Gen Visionaries Ep. 117

On this episode, Esther shares how to better manage budgets, ways to be smarter with your resources and how to boost marketing efficiency.

Shelly Weaver
Shelly Weaver
|
January 4, 2023
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.

Key Takeaways

  • Things have shifted and now it is about efficiency, in addition to growth
  • You have to showcase why every dollar that you're spending is producing ROI or is helping move the business forward
  • You never have enough resources to do everything, so you have to be smarter about the resources you have

“If you're not able to showcase the ROI or build a good business case on why every dollar that you're spending is producing ROI or is helping move the business forward, it's going to be cut.” Esther Flammer, CMO, Wrike

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us