This episode features an interview with Kate Adams, SVP of Marketing at Validity. Organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers, using trustworthy data as a key advantage.

Key Takeaways

• The days of like the software being behind the curtain are over, consumers want to see the demo to make a purchasing decision
• Provide people with product-led tools so they can get a taste of value
• Generate revenue by providing valuable education, so people trust and rely on your products

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I generate revenue by providing valuable education and making people better email marketers at the end of the day, and as a result, they trust and rely on our products.”

- Kate Adams

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