Building High Impact Partner Ecosystems

On this episode, Suresh shares his insights into building high impact partner ecosystems and secrets to non-intrusive marketing.

Emma Calderon
Emma Calderon
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October 4, 2022
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X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Suresh Sathyamurthy, CMO of SingleStore. SingleStore helps businesses adapt more quickly, embrace diverse data and accelerate digital innovation by operationalizing all data through one platform. Prior to SingleStore Suresh held various product and marketing leadership roles with industry leaders like Microsoft, Palo Alto Networks, and Dell EMC helping build and grow emerging businesses in areas of Security, Data Platforms, and Cloud Services.

Key Takeaways

  • Don't be intrusive, allow the customers to evaluate their product in their own terms
  • Focus on fewer, bigger partners at scale, so you can dedicate the time and energy with them
  • Create the energy and evidence that you need for partners to want to be a part of your ecosystem
You have to focus on fewer, bigger partners at scale, so you can dedicate the time and energy with them. And then over time you’re creating proof points and value that other partners are going to look at and say, I want to be a part of that story. Create the energy and evidence that you need for partners to want to be a part of your ecosystem.”
- Suresh Sathyamurthy

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