Building Opportunity with Partner Marketing

On this episode, Genelle shares her insights into opportunities with partner marketing and optimizing your website to personalize the customer journey.

Emma Calderon
Emma Calderon
November 16, 2022
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Genelle Kunst, VP of Global Marketing at Bloomreach. Bloomreach is the world’s #1 Commerce Experience Cloud, that combines the power of unified customer and product data, with the speed and scale of AI-optimization.

Key Takeaways

  • Be crystal clear about what you're trying to accomplish with your partner ecosystem, what they're trying to accomplish with you, and ultimately what impact you're trying to drive
  • Building up a partner ecosystem means building out
  • Cross-functional alignment with the partner team is really important because they have insight into what is the joint value proposition is with the partner
If you truly want to drive value out of your partner ecosystem, you’ve gotta have some sort of like better together story or some sort of value prop for them to be working with.”
-Genelle Kunst, VP of Global Marketing, Bloomreach

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