This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation, and more.
On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.
- Think of the high-value tasks that you can embed on your website so it's useful and helpful
- Remember that marketing to people, and to use empathy when making decisions
- Defining your brand identity is key in marketing
What are the high-value tasks that you can embed in the website? So that when you do make it there, it's useful and it's helping. I've called it the virtual concierge.”
Krisiti Melani, CMO at TeleSign