Mastering Brand Momentum – Demand Gen Visionaries Ep. 113

On this episode, Leslie shares insights into mastering brand momentum, the role of your website, and why marketing needs to be data-driven.

Emma Calderon
Emma Calderon
November 22, 2022
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Leslie Henthorn, CMO at Ironclad. Ironclad is the world’s #1 Contract Lifecycle Management platform and provides a simple, secure way to create and collaborate on contracts. Leslie has over 16 years of experience and has held multiple leadership roles in marketing, partnerships, and go-to-market program management.

Key Takeaways

  • Get as much data as you can, then think about your strategy from that perspective
  • Brand is momentum and if you’re building that momentum and getting it aligned, that’s going to be more successful long term
  • Think about the story of your website and how it guides the customer journey
When it comes to brand don’t just think about what you’re super close to. Think about the rest of the world, and where are you there.”
- Leslie Henthorn, CMO, Ironclad

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