This episode features an interview with Jason Widup, VP of Marketing at Metadata.io. Metadata.io provides a closed-loop account-based marketing solution that amplifies marketing campaigns with opt-in leads. Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.
On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create
- Create content that actually would help marketers do their job better agnostic of any tools that they own
- Focus on the B2B marketer, who are either today in our shoes, or will be in our shoes and looking for help in the future
- Create a media entity that can stand on its own and that people would actually, want to participate in it, get value from
Let’s create almost a media entity that can stand on its own and that people would actually, want to participate in it, get value from, and read. The strategic thinking was if we do that well, people will come to our content and they’ll think, this is smart, this is actually helping me do my job.”
Jason Widup, VP of Marketing, Metadata.io