This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.

On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

 Key Takeaways

• It's important to have diversity in your marketing approach
• The way to be a great demand marketer is to be able to differentiate
• Automation is so important because if you can automate simple tasks, you can then put your time and value into what you do

It has to be a mission that you stand behind and it has to be something you can differentiate. There are many products out there in the world that like you, can’t tell the difference between two of them, and if you can’t, it’s then really hard to differentiate. It’s really hard to do great marketing, you have to choose an opportunity where you feel like you can do something with your skill, with that marketing.”

Maria Pergolino, ActiveCampaign

‍