What is a Smart Website?

Meet the future of B2B marketing–the Smart Website. Learn why dynamic, responsive website experiences are the way forward.

Shelly Weaver
Shelly Weaver
March 8, 2023
min read
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Web conversion is at an all-time low, and it’s because buyers don’t have time to waste filling out forms or waiting for sales reps to get back to them–so how do you get them to the right rep, at the right time, with as little friction as possible? 

The answer lies within dynamic, personalized user experiences that engage your buyers and keep them moving through the buyer journey. In other words–the Smart Website.

What are dynamic experiences?

Dynamic experiences refers to updating your website based on user behavior and preferences. By tailoring experiences to individual users, you can create a customized buying journey that's engaging, relevant, and memorable. Imagine your calls-to-action buttons and links changing to offer up the exact right offer at the exact right time based on who your buyer is and what they are looking for. 

You can infuse dynamic experiences into your website in a few ways: 

Dynamic Web Pages 

One way to deliver this kind of bespoke buyer experience is by creating dynamic web pages. Dynamic web pages allow you to change the content of a page based on user behavior, making it more engaging and interactive. These changes take place in real-time, leveraging platforms and solutions that use first and third-party data to deliver personalized content to your buyers.

Customized User Experiences

By using dynamic experiences to create customized buying journeys, you can improve user engagement and increase the likelihood of those users taking the actions you’re hoping they will. Whether it's booking a meeting, signing up for a newsletter, or downloading an e-book, customized messaging and calls to action can help to drive conversions and improve your website's search engine ranking.

Dynamic Call to Action

Instead of having generic buttons or forms on your site, you can use tools to create bespoke experiences for each website visitor. These CTAs can fast-track recognize your buyers and deliver them directly where you want them instead of waiting for responses from form fills. 

Dynamic experiences are a powerful tool for creating a streamlined buyer journey with little to no friction. 

What is the Qualified Smart Website?

Here at Qualified, we’ve built The Qualified Smart Website as the foundation of the Pipeline Cloud, the pipeline generation platform for revenue teams that use Salesforce. 

By connecting your Salesforce data with other marketing automation and data enrichment integrations, the Smart Website is able to deliver custom website experiences to your visitors through Smart Buttons, Smart Forms, and the Smart Messenger. 

These features enable you to directly connect your buyers with your sales team without having to wait for a response from a form fill. Instead, the Smart Website allows you to optimize each conversion point on your website to create custom user experiences and a truly frictionless journey.

Explore the Qualified Smart Website here or chat with someone on our team right now to learn more 👋

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