This episode features an interview with Marie Hillion, Head of Marketing at Livestorm. Livestorm is an end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale from your browser. Marie joined Livestorm in 2020 where her team developed Livestorm’s content strategy and visibility across Europe and North America. 

On this episode, Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why it’s important to keep your recurring audience engaged. 

 Key Takeaways

• Adapt your marketing strategy to the mindset of the region you’re targeting
• Have different perspectives and strategies weekly, to keep your recurring audience engaged
• Keep track of your video engagement score, this information will help with content creation that speaks to your audience

Quotes

"Adapt and try to not have the same approach, not only the language but also try to adapt to the mindsets of the region, the countries that you’re going to enter in and you’re going to target" - Marie Hillion