This episode features an interview with Meagen Eisenberg, CMO of TripActions.

On this episode, Meagen shares insights on how to increase revenue with sales and marketing alignment, the power of the road warrior, and how to shift to proactive marketing.

 Key Takeaways

• The product marketing team should get close to the customer to understand why they’re buying.
• If you have the right content and relevant topics you will have an audience 
• A key part of success is sales alignment

“I see demand as aligning with sales teams. What are the goals? What do we have to hit? How does that break down? What are we going to be sourcing? Managing the SDR team, a large part of their pipeline and funnel is going to be coming from the demand, go-to-market organization of marketing, and sales development. Really that’s a key part of success, sales alignment.” - Meagen Eisenberg