This episode features an interview with Daniel Incandela, CMO, Reachdesk.
On this episode, Daniel shares insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.
Key Takeaways
“Ultimately B2B is about connecting with humans, and so it works. It works on the prospecting side, it works on the customer side. We want people associated with us to feel special and gifting does that." Daniel Incandela
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
On this episode, Daniel discusses how escaping the RevOps vacuum, the importance of data taxonomy, and how to keep up with your customers’ growing needs.
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