“”

Part 4: Top CMOs Share Their Uncuttable Demand Gen Budget Items

On Demand Gen Visionaries, we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.

In each episode, we ask our guests which three areas of investment are most important to their demand gen initiatives. Tune in to this special mini-series to hear the budget items our CMO guests can’t live without.

While every CMO had their own unique "uncuttable" budget items, there were three that were consistently mentioned as top priorities:

Episode Quotes

“The CMO should be locked at the elbow with the CRO. They should answer each other's phones on the first ring. They should have a good personal relationship. They should be aligned in meetings. One should take a bullet for the other. If one's getting shot at in the board meeting, the CMO should dive in front of the VP of sales or vice versa.” Dave Kellogg, Dave Kellogg Consulting
“What's so great about marketing versus any other part of the company is it's where you're actually supposed to test a ton of stuff. So there really isn't any bad marketing campaign. Just as long as it doesn't cause any reputational issues or do anything that’s too strange.” Jay Lee, Avalara
“If you're a CMO and you're not willing to learn how the demand systems work, you're not going to be CMO for long, unless you have a phenomenal demand gen visionary as your right hand.” Jim Sinai, ProCore Technologies
“My one piece of advice to give to a CMO who's trying to rethink or figure out their demand gen strategy would be to don't try and fix it all at once. Try and find one part that you can focus the team on and fix that first and then go to the second one. Trying to do it all at once can be overwhelming and take too long. Get quick wins.” Sydney Sloan, SalesLoft

Ready to hear from more Demand Gen Visionaries? You can subscribe and find all episodes here.

Posted on
August 10, 2021
by
Emma Calderon

Related blog posts

Strategies to Drive Brand Differentiation

On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

Read more

Why Brand is your Organizational Glue

On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

Read more

Escaping the RevOps Vacuum

On this episode, Daniel discusses how escaping the RevOps vacuum, the importance of data taxonomy, and how to keep up with your customers’ growing needs.

Read more

See Qualified in action

Quick Demo?

See how the #1 conversational sales and marketing platform for Salesforce can help you grow pipeline.
Book a Demo

Request a live demo

See Qualified in action on your website. Request a live demo and one of our reps will contact you immediately, or talk to us right now.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Free custom demo
Live on your site