This episode features an interview with Karen Steele, SVP Marketing, Near.
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns.
Key Takeaways
“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”
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On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
On this episode, Daniel discusses how escaping the RevOps vacuum, the importance of data taxonomy, and how to keep up with your customers’ growing needs.
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