This episode features an interview with Eugene Levin, the Chief Strategy and Corporate Development Officer at Semrush.

On this episode, Eugene tailors marketing to small businesses, his GTM strategy, and shares SEO insight and best practices for your content.

  Key Takeaways

• Distribute marketing across several channels, even if targeting a very specific audience.
• Utilize product calls to help reach small business owners, and focus the messaging on growing their business and generating new customers.
• Use continuous content creation as a demand gen strategy to increase website traffic.

“Sometimes [ranking higher] requires you to go deeper. Sometimes it means you have to use more authoritative sources and work with materials that may be not as easy to analyze as a blog post. And then once you publish content, it's important to work on the distribution. - Eugene Levin

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