Head of Content Marketing

The Opportunity

We are looking for a talented content creator to join the Qualified team. As Head of Content, you’ll be responsible for building and owning an engaging content program that elevates the Qualified solution and brand and helps our audience learn about the Conversational Marketing space. You will own our blog, as well as long form-content (ebooks, guides), and help us explore new content channels (videos, podcasts). You will also be responsible for our social media channels. Through your content strategy you will help drive brand awareness, subscribers, leads, and pipeline.

What You'll Be Doing

• Build a balanced content strategy including thought leadership content, how-to content, customer stories, and product spotlights
• Understand our audience and develop content that is in-tune with their needs
• Blog on a regular basis 
• Create longer form e-books and guides
• Facilitate interviews with thought leaders and transform them into blog posts, podcasts, and videos
• Collaborate with influencers and partners on content collaboration opportunities
• Own our content newsletter with a goal of nurturing prospects and retaining customers 
• Work with freelance writers to fuel your content machine
• Growing our social media presence and followers
  

Your Skills

• Passionate writer
• 5+ years experience in Content Marketing 
• SEO expert 
• Comfortable project managing external and internal colleagues to hit deadlines and produce A+ work
• (Ideally) interested in building your own personal brand and positioning yourself as a spokesperson for Qualified; comfortable sharing Qualified content on your own social media platforms and being the face of the company on social channels
• You’ve got both sides of the coin: passionate writer but in-tune with our business metrics and goals
• Degree in Communications, Journalism, or something similar

About Qualified

Qualified is changing the ways companies market and sell with conversational marketing.  

Headquartered in San Francisco, Qualified was founded in 2018 by serial entrepreneurs Kraig Swensrud (former CMO of Salesforce.com) and Sean Whiteley, a duo with a proven track record in enterprise software. Their first company, search marketing firm Kieden, was acquired by Salesforce in 2006, Their second company, online survey and customer experience platform GetFeedback, was acquired by Campaign Monitor in 2014.  Qualified is an early-stage, fast-paced, fast-growing startup in the SOMA area of San Francisco.  The company has raised $17M in venture funding, and is backed by Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.

Diversity & Inclusion

Qualified is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.