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Marketing Campaigns Manager

Remote Available (USA and Canada)

The Opportunity

Do you love coming up with new marketing campaigns that stop your persona in their tracks? Do you easily shift from creative ideation to strategic execution? Do you want to market to marketers? Then come join us at Qualified as our Marketing Campaigns Manager! Help us create everything from large brand campaigns to shorter, conversion focused campaigns that will help Qualified become a household name for revenue leaders. Reporting into the VP of Demand Generation, this role will work closely with product marketing, digital marketing, creative, and sales.

What You'll Be Doing

  • Gain a deep understanding of our marketing and sales personas to understand what keeps them up at night and what catches their attention in- market.
  • Conceptualize multi-channel campaigns that speak to our segments and help showcase Qualified’s benefits while always staying focused on a customer-first mindset to make our campaigns about them, not us.
  • After coming up with an overall campaign concept, work cross-functionally to bring it to market on channels like digital, direct mail, events, and email.
  • In addition to larger, multi-month brand campaigns, work with sales to come up with monthly campaigns to help them reach target accounts and accelerate deals.
  • Project manage campaign execution, working with creative and program manager to set deadlines and move projects forward.
  • Put campaigns into market, whether through digital or physical channels, working with fellow marketing team members where needed.
  • Create nurture strategy to make campaigns multi-faceted and move leads through the funnel to sales rapidly.
  • Set KPI goals for each campaign and own the reporting and tracking for performance.

Your Skills

Basic Qualifications

  • Bachelor’s Degree in marketing, business or related discipline
  • 4+ years of SaaS B2B campaign or demand generation experience at a fast-growing start/scale-up

Preferred Qualifications

  • Prior experience building successful multi-channel and integrated enterprise campaigns
  • Strong understanding of demand generation, nurture best practices, and campaign creation
  • Strong attention to detail. You can take a project from creation to completion and show the results.
  • Ability to pull reports in Salesforce or MA systems to show campaign effectiveness and performance.

About Qualified

Qualified is the #1 conversational sales and marketing platform for Salesforce, on a mission to disrupt how B2B companies meet with their buyers.

Headquartered in San Francisco, Qualified was founded in 2018 by serial entrepreneurs Kraig Swensrud (former CMO of Salesforce.com) and Sean Whiteley, a duo with a proven track record in enterprise software. Their first company, search marketing firm Kieden, was acquired by Salesforce in 2006, Their second company, online survey and customer experience platform GetFeedback, was acquired by Campaign Monitor in 2014, and later acquired by SurveyMonkey in 2019. Qualified is an early-stage, fast-paced, fast-growing startup in the SOMA area of San Francisco. The company has raised $68M in venture funding, and is backed by Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.

Qualified has three main values that are carried throughout everything they do: 

Customers First, Always: Prioritize the customer above everything else. Build a product that our customers love. Establish ourselves as their trusted advisor and do “whatever it takes” to make them successful. Only when our customers win do we win.

One Team: We’re all in this together with a shared goal: grow the business. Work as a team, win as a team. Collaborate, strategize, and brainstorm across departments to deliver A+ work.

Think Big, Move Fast:  We’re defining a new category. Fast-paced innovation is the name of the game. We look forward. We reimagine. We throw out new ideas. We test things. We move quickly. We challenge the norm. We don’t settle for the status quo.

On the heels of their Series B financing, Qualified is looking to grow the team so that they can do even more, even faster; they’re focused on delivering our customers more innovation, additional services, an expanded product portfolio, and even deeper ties into the Salesforce CRM platform. Qualified is looking for folks that are fired up about joining a fast-paced, fast-growing company that is doing big things. 

Diversity & Inclusion

Qualified is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Apply now