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Moments that Matter at Scale

On this episode, Daniel shares insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.

Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Through Reachdesk companies can deliver gifts and direct mail that build deeper connections with customers, prospects and employees at the click of a button. Their integrations to tech stack power a clear and quantifiable ROI; the direct channel is no longer a guessing game. Reachdesk is a New York-based direct marketing platform that provides solutions such as CRM, digital gifting, messaging and sales engagement for businesses. Reachdesk is headquartered in New York, New York. Temy Mancusi-Ungaro is the CEO of Reachdesk. Reachdesk has raised a total of $49M in funding.

Industry
Software Development
Founded
2018
Daniel Incandela

Guest Bio

Daniel Incandela is CMO at Reachdesk. He is a creative, strategic thinker, Incandela has more than 20 years of digital and marketing industry leadership experience. Incandela has led creative teams across myriad industries including the arts, sports and entertainment, sales, cloud and marketing automation, which has earned him industry awards and a designation on the prestigious Indianapolis Business Journal’s Forty Under 40 list. Incandela previously served as CMO at Conga, Return Path and Terminus, and held leadership roles at the Indianapolis Motor Speedway, ExactTarget and Salesforce Marketing Cloud.

Episode Summary

 This episode features an interview with Daniel Incandela is CMO at Reachdesk. Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Incandela is a creative, strategic thinker, who has more than 20 years of digital and marketing industry leadership experience. In this episode Daniel shares his insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.

Key Takeaways

  • Marketing comes down to really great storytelling.
  • B2B is about connecting with humans, making people feel special, and gifting does that.
  • A company's website should be treated by marketing as its own product.

Quotes

“Ultimately B2B is about connecting with humans, and so it works. It works on the prospecting side, it works on the customer side. We want people associated with us to feel special and gifting does that." Daniel Incandela

Episode Highlights

*(02:15) - Daniel’s Role at Reachdesk

*(03:23) - Segment: Trust Tree

*(07:28) - Segment: The Playbook

*(12:06) - Driving traffic to the key parts of your website 

*(17:59) - Gifting with personalization to gain customer loyalty

*(20:39) - Bringing human connection to prospects

*(27:22) - Segment: The Dust Up

*(33:22) - Segment: Quick Hits

Episodes Transcript

  • Marketing comes down to really great storytelling.
  • B2B is about connecting with humans, making people feel special, and gifting does that.
  • A company's website should be treated by marketing as its own product.
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