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The Value of Authentic Leadership with Sarah Patterson, CMO at Samsara

Hear incredible stories of challenges Sarah faced and overcame while part of the Ohana, and how they set her up to achieve her career goals.

Samsara is pioneering the Connected Operations Cloud, which allows businesses that depend on physical operations to harness IoT (Internet of Things) data to develop actionable business insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage.

Industry
Computer Software
Founded
2015
Sarah Patterson

Guest Bio

Sarah Patterson is the CMO of Samsara, overseeing go-to-market strategy, brand building and lead generation in support of Samsara’s strategic plan. Prior to Samsara, Sarah spent more than 12 years at Salesforce, most recently serving as executive vice president of CRM and cross-product marketing where she was responsible for the marketing for Sales Cloud and Service Cloud, and also ran a cross-product marketing team that led C-Suite solution marketing, product naming, release marketing and launch marketing. Sarah has run marketing for Service Cloud since 2013, helping to scale the business into Salesforce’s largest product line. In 2020, she also led the launch of Salesforce’s Work.com solution and Vaccine Cloud. Through her tenure at Salesforce, she has run EMEA product marketing team, industries marketing and SMB product marketing.

Guest Bio

Sarah Patterson is the CMO of Samsara, overseeing go-to-market strategy, brand building and lead generation in support of Samsara’s strategic plan. Prior to Samsara, Sarah spent more than 12 years at Salesforce, most recently serving as executive vice president of CRM and cross-product marketing where she was responsible for the marketing for Sales Cloud and Service Cloud, and also ran a cross-product marketing team that led C-Suite solution marketing, product naming, release marketing and launch marketing. Sarah has run marketing for Service Cloud since 2013, helping to scale the business into Salesforce’s largest product line. In 2020, she also led the launch of Salesforce’s Work.com solution and Vaccine Cloud. Through her tenure at Salesforce, she has run EMEA product marketing team, industries marketing and SMB product marketing.

Episode Summary

Sarah Patterson, CMO of Samsara, shares valuable lessons learned at Salesforce which lead her to achieve a career goal: taking a company public as CMO. Learn about the challenges Sarah faced and overcame while part of the Ohana, and how these experiences set Sarah up to lead marketing at a company with a $12B valuation, and much more.

Key Takeaways

Quotes

Episode Highlights

*(1:43) - Ohana Origins 

*(3:40) - Sarah’s first major challenge at Salesforce

*(5:33) - Insights from building the service cloud team 

*(12:18) - Working on Chatter.com Superbowl Ad 

*(15:58) - What’s Cooking

*(18:14) - Product vs. platform positioning
*(21:40) - Applying past lessons from Salesforce to current problems 

*(24:47) - Future Forecast

*(25:55) - Advice for aspiring CMOs*(26:59) - Lightning Round

Episodes Transcript

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