To get started with conversational ABM, use a phased approach. This will allow you to test the value of custom chatbots, qualification scripts and target account routing for live chat. Once value is proven, you’ll be ready to launch a full-fledged conversational ABM program.
Once your conversational ABM program is up and running, it is time to measure the results! Build reports in Salesforce and watch your leads, pipeline, and revenue skyrocket.