Inside the Ohana Live! at Dreamforce '23

Hear from incredible marketing leaders on how they’re integrating AI into their pipeline generation strategies, their takes on how content needs to evolve to rise above the noise, and the shift in focus from paid channels to owned media and owned events

Learn why Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands.

Learn why Sarah McConnell, VP of Demand Generation at Qualified, believes everything you do as a marketer should be about pipeline.

Dive into the ever-evolving landscape of B2B marketing and hear from today’s top leaders on the trends they’re seeing in the martech space. They’ll get into the rise of AI, the shifting behavior of today’s buyers, and their predictions on the biggest challenges we’ll face this year.

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency.

Learn what Andrea Tarrell, CEO at Sercante, believes all marketers should be thinking when it comes to AI.

Learn how to reduce revenue leak with purposeful marketing strategies with Kyle Coleman, CMO at Clari, and Devin Reed, Head of Content at Clari.

Learn how Karin Flores, VP of Strategic Events at Okta, utilizes customer stories and why they are always the greatest asset in any marketing campaign.