Aligning Brand Awareness and Demand Generation

Aligning Brand Awareness and Demand Generation

On this episode of Demand-Gen Visionaries, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30. 

On this episode, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

 Key Takeaways

  • Marketing starts with creating awareness, driving awareness in the market, and creating demand
  • When creating content ask yourself, if what you're publishing is genuinely going to excite people
  • Creating awareness and creating that demand piece of the puzzle, might be the most important piece of the entire strategy

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Aligning Brand Awareness and Demand Generation

On this episode of Demand-Gen Visionaries, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

Ian Faison
Ian Faison
No items found.
Aligning Brand Awareness and Demand Generation
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30. 

On this episode, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

 Key Takeaways

  • Marketing starts with creating awareness, driving awareness in the market, and creating demand
  • When creating content ask yourself, if what you're publishing is genuinely going to excite people
  • Creating awareness and creating that demand piece of the puzzle, might be the most important piece of the entire strategy

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Aligning Brand Awareness and Demand Generation

On this episode of Demand-Gen Visionaries, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

Ian Faison
Ian Faison
No items found.
Aligning Brand Awareness and Demand Generation
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30. 

On this episode, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

 Key Takeaways

  • Marketing starts with creating awareness, driving awareness in the market, and creating demand
  • When creating content ask yourself, if what you're publishing is genuinely going to excite people
  • Creating awareness and creating that demand piece of the puzzle, might be the most important piece of the entire strategy

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Aligning Brand Awareness and Demand Generation

On this episode of Demand-Gen Visionaries, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

Aligning Brand Awareness and Demand Generation
Ian Faison
Ian Faison
|
August 16, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30. 

On this episode, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

 Key Takeaways

  • Marketing starts with creating awareness, driving awareness in the market, and creating demand
  • When creating content ask yourself, if what you're publishing is genuinely going to excite people
  • Creating awareness and creating that demand piece of the puzzle, might be the most important piece of the entire strategy
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