HubSpot is an inbound marketing and sales platform that helps companies to attract visitors, convert leads and close customers by having all of your most important customer and prospect information in one place. Qualified.com integrates with HubSpot to help identify visitors on your site that are coming from your HubSpot marketing campaigns and CRM. By doing this you're able to specifically target your HubSpot visitors with uniquely designed experiences just for them on your site as well as alert your sales team to qualified leads immediately.
In this guide we’ll go over how to connect to HubSpot so that Qualified can start alerting your team to HubSpot known contacts on your site.
To get started, you’ll want to login to your Administrator account in Qualified and navigate to Settings > HubSpot as shown below.
If you don’t see this option, contact our support team to get it turned on for you.
Once you’ve navigated to the HubSpot connection area you’ll want to select to connect to HubSpot. The account that you use to connect should have be a Super Administrator in HubSpot. Upon clicking "Connect to HubSpot" button an authorization (OAuth login) window will appear where you must authorize Qualified to access your HubSpot account.
After completing this step you have successfully connected Qualified to HubSpot and the “Disconnect” button will appear in red as shown below.
Every time a visitor lands on your website Qualified will automatically look for a cookie to see if we know who they are based on the systems you use, such as HubSpot and Salesforce.
HubSpot on their end sets a number of tracking cookies that allow for you to track your HubSpot Contact and visitor behavior. When one of your HubSpot Contacts land on your website, Qualified will read this specific HubSpot cookie allowing visibility into who those visitors are in real time.