Looking to build pipeline and crush your goals as a sales rep? Sick of being ghosted by Qualified leads? Today’s buyers expect instant responses and to convert leads, you’ll want to provide that real-time experience. By getting to the hottest leads as soon as possible and never taking your foot off the gas, you’ll get more leads and more meetings, faster.
Think about the last time your flight was delayed or cancelled. Perhaps you were trying to get to a wedding or had time-sensitive plans. Imagine you called the airline, gave your confirmation number and they told you they’d get back to you in 48-hours. You’d likely feel frustrated and annoyed since you want information now and time is of the essence.
The same can be said for visitors to your company’s website. They want to speak with you and have likely already engaged with a chatbot and provided their information. They’re waiting and want an instant response from a sales rep -- about pricing, features, demo availability or something more.
If you were calling a company, how long would you wait before hanging up? 3 rings? 5 rings? Research shows you only have 10 seconds before a lead loses interest.
If you don’t have Voice, Slack or Microsoft Teams alerts configured, work with your Qualified team to configure it ASAP. We want everyone to know that a visitor is waiting for inbound chat.
Always think about the experience of your website visitors. Maybe you pick up ASAP, but it takes 30 seconds for you to type your message.
Just like you’re a real person and not a chatbot, the website visitor is likely a real person and has all sorts of questions you can’t be prepared for. How do you answer and keep the conversation going? A few tips:
Bridging to your qualification questions while keeping a visitor engaged is a bit like reeling a fish in after that initial bite! You must bring the buyer along with you, give and take and establish rapport along the way. As you keep asking questions, be prepared for the buyer to take you off-road, that’s the way conversations happen!
With so much website traffic, you’re likely to encounter a difficult scenario. Two potential scenarios could be the unhappy customer or the annoying/spammy visitor.
Whether your conversation runs it’s length, or if you’re worried the buyer needs to leave for something else, make sure you close the loop and book the next steps. Offer up a meeting booker so they can schedule a session for a time that works for them.
If you have any questions, feel free to chat with us using the Qualified app on this page or reach out to the Qualified technical support team.