Smart Buttons are buttons on your website that only display when certain conditions are met. For example, a smart button that says "Talk to an Expert" can be displayed to qualified leads only, but is hidden for unqualified leads. In this guide we'll cover your options for using smart buttons on your website and show four examples of how companies are using smart buttons. The examples include:
The simplest example of using a smart button would be when you want to increase engagement from qualified leads. So, in this case, you'd want to SHOW a button for qualified leads but then HIDE the button for unqualified leads. An example of such a button might be an offer such as "Talk to Us Live"
When qualified visitors are browsing your site, the "Talk to Us Live" button displays and when clicked, it opens the messenger and connects them directly with your reps
When unqualified leads navigate your site, all of the smart buttons are hidden, so they see your site as if these buttons don't even exist.
In the first example, we showed that it's possible to SHOW a smart button to qualified leads to increase engagement rates, but then HIDE the smart button for unqualified leads. Well in many cases, you might want to show the smart button for both qualified and unqualified leads, but choose to present a different experience for each. For example, you might want to allow qualified leads to talk directly to your sales team, but you might want to have unqualified leads answer some qualification questions first. For this scenario, instead of having the smart button say "Talk to Us Live", it's more appropriate to have the button say "Contact Sales" as shown in the example below:
Similar to the example above, when a qualified lead clicks on the "Contact Sales" smart button, they get immediate access to your sales team.
When an unqualified lead clicks on the same smart button, they must first answer your qualification questions, and only if they are qualified can they talk to your sales team.
Now, what about if you want a smart button to have different values AND different actions based on your qualification criteria? You might want to offer up something of high value for qualified leads, but something of slightly lower value for unqualified leads. For example, let's say that you want to have a button that says "Request a Live Demo" to display for your qualified leads, but you want to have a different button that just says "Watch a Demo" for your unqualified leads. You can configure your smart buttons accordingly.
When qualified leads request a live demo, the smart button click puts them directly in contact with your sales team, where they can collect some additional info and proceed directly to a live demo or schedule for another date/time:
However, the smart button can change for unqualified leads. Instead of offering a live demo and opening a door to talk to your sales team, for unqualified leads you'd rather let them "watch a demo" so they don't bog down your sales team with demo requests that convert at a lower rate. The smart button changes dynamically to display the following:
Smart buttons and links can be used across your website to drive a higher level of inbound calls to your sales team. For example, everywhere your website that you might have (or want) to display a phone number, place a button or a link to drive voice conversations with your sales team. Even better, these buttons and links can optionally display ONLY for qualified visitors. Here's an example:
Smart Buttons are buttons on your website that only display when certain conditions are met. For example, a smart button that says "Talk to an Expert" can be displayed to qualified leads only, but is hidden for unqualified leads. In this guide we've reviewed your options for using smart buttons on your website and have shown four examples of how companies are using smart buttons.
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