Intro to Smart Buttons

Smart Buttons are buttons on your website that only display when certain conditions are met. For example, a smart button that says "Talk to an Expert" can be displayed to qualified leads only, but is hidden for unqualified leads. In this guide we'll cover your options for using smart buttons on your website and show four examples of how companies are using smart buttons. The examples include:

  1. Show and hide a smart button based on qualification
  2. Have a smart button take different actions based on qualification
  3. Show different smart buttons based on qualification
  4. Smart buttons and links used to drive inbound calls

1) Show and Hide a Smart Button Based on Qualification

The simplest example of using a smart button would be when you want to increase engagement from qualified leads. So, in this case, you'd want to SHOW a button for qualified leads but then HIDE the button for unqualified leads. An example of such a button might be an offer such as "Talk to Us Live"

Show the Smart Button for Qualified Leads

When qualified visitors are browsing your site, the "Talk to Us Live" button displays and when clicked, it opens the messenger and connects them directly with your reps

Qualified leads see the "Talk to Us Live" smart button
Qualified leads see the "Talk to Us Live" smart button
Smart buttons increase engagement between qualified leads and your reps

Hide the Smart Button for Unqualified Leads

When unqualified leads navigate your site, all of the smart buttons are hidden, so they see your site as if these buttons don't even exist.

Unqualified leads don't see any buttons to engage with your sales team

2) Present Different Experiences Based on Qualification

In the first example, we showed that it's possible to SHOW a smart button to qualified leads to increase engagement rates, but then HIDE the smart button for unqualified leads. Well in many cases, you might want to show the smart button for both qualified and unqualified leads, but choose to present a different experience for each. For example, you might want to allow qualified leads to talk directly to your sales team, but you might want to have unqualified leads answer some qualification questions first. For this scenario, instead of having the smart button say "Talk to Us Live", it's more appropriate to have the button say "Contact Sales" as shown in the example below:

Qualified Leads Get Direct Access to Sales

Similar to the example above, when a qualified lead clicks on the "Contact Sales" smart button, they get immediate access to your sales team.

Qualified leads get direct access to sales when the smart button is clicked
Qualified leads get direct access to sales when the smart button is clicked

Unqualified Leads Must Answer Additional Questions

When an unqualified lead clicks on the same smart button, they must first answer your qualification questions, and only if they are qualified can they talk to your sales team.

Unqualified leads must answer the qualification questions configured in LeadBot
Unqualified leads must answer the qualification questions configured in LeadBot

3) Show Different Smart Buttons Based on Qualification

Now, what about if you want a smart button to have different values AND different actions based on your qualification criteria? You might want to offer up something of high value for qualified leads, but something of slightly lower value for unqualified leads. For example, let's say that you want to have a button that says "Request a Live Demo" to display for your qualified leads, but you want to have a different button that just says "Watch a Demo" for your unqualified leads. You can configure your smart buttons accordingly.

Qualified Leads Can "Request a Live Demo"

When qualified leads request a live demo, the smart button click puts them directly in contact with your sales team, where they can collect some additional info and proceed directly to a live demo or schedule for another date/time:

Qualified leads see a "Request a Live Demo" smart button with access to sales
Qualified leads see a "Request a Live Demo" smart button with access to sales

Unqualified Leads See "Watch a Recorded Demo"

However, the smart button can change for unqualified leads. Instead of offering a live demo and opening a door to talk to your sales team, for unqualified leads you'd rather let them "watch a demo" so they don't bog down your sales team with demo requests that convert at a lower rate. The smart button changes dynamically to display the following:

Unqualified leads can only "Watch a demo" and won't waste you rep's valuable time
Unqualified leads can only "Watch a demo" and won't waste you rep's valuable time

4) Smart Buttons and Links Used to Drive Inbound Calls

Smart buttons and links can be used across your website to drive a higher level of inbound calls to your sales team. For example, everywhere your website that you might have (or want) to display a phone number, place a button or a link to drive voice conversations with your sales team. Even better, these buttons and links can optionally display ONLY for qualified visitors. Here's an example:

"Call Us" Links and buttons double inbound call rates for qualified leads
"Call Us" Links and buttons double inbound call rates for qualified leads

Summary

Smart Buttons are buttons on your website that only display when certain conditions are met. For example, a smart button that says "Talk to an Expert" can be displayed to qualified leads only, but is hidden for unqualified leads. In this guide we've reviewed your options for using smart buttons on your website and have shown four examples of how companies are using smart buttons.

  1. Show and hide a smart button based on qualification
  2. Have a smart button take different actions based on qualification
  3. Show different smart buttons based on qualification
  4. Smart buttons and links used to drive inbound calls

Next Steps

As a next step in your education, you might find the following guides useful

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