Introduction to Reports

The Report feature within Qualified works as a database to help you keep track of website visitors, their sessions on your website, as well as your existing Leads and Prospects.

In this guide we’ll walk you through how to use Reporting including filtering, searching, and creating your own custom reports for easy future use.

Getting Started

To get started with Reports you’ll want to navigate your way over to this feature by clicking on the Analytics icon on the left hand side of your screen. Keep in mind that this feature is available for both reps and administrators in your account. Everyone will be able to see the visitor information, but the conversations with those visitors will only be available to those who own the lead within Qualified, or the administrators in the account.

Analytics in the navigation.

Once here navigate to your Reports area and get familiar with the columns that are available to you by default as well as the ones that you can add based from your Visitor Fields and external sources (such as Salesforce, Pardot, 6sense, and Clearbit).

You can change these columns by using the cog icon on the right hand side to add or remove columns as needed. As well as change the order of the column to better fit your needs.

Adding and arranging columns.

You'll notice the 'External' column will give you a quick glance into which visitors are Salesforce Leads, Salesforce Contacts, or Pardot Prospects in your external systems.

External Contacts, Leads, & Prospects.

To revert your changes simply click out of the Reports or clear any filters you've created. Or to see more details about a particular visitor click on the visitor row to open the playback URL which contains the conversation history and browsing history of the visitor.


Filtering allows for you to quickly find the visitors from your target accounts that matter most. You can also do quick inventory of visitors based off certain criteria such as meetings booked, demographics, or which experience they interacted with.

To start filtering your visitor information you'll use the "Filter" icon on the top left hand side of your screen.

Using report filters.

Sessions vs. Visitors

When you start to filter your reports you'll first notice the option to filter your report by sessions or unique visitors. By default Qualified will show you sessions. When a visitor comes to your website Qualified will give each visitor a unique id to track their activity on your website and attach the activity to their unique id record.

Sessions vs. Visitors.

When filtering by sessions you'll see all sessions from all visitors on your website during the time frame you select. A session is defined as any time a visitor is on your website. For example, you'll want to use this filter when trying to see how many meetings were booked within a certain time frame, or how many visitors were proactively engaged with by your reps.

When filtering by visitors you'll be filtering by unique visitors that have come to your website. A visitor could have multiple sessions attached to their visitor id, so this filter is best set when looking for a particular Lead or website visitor that has come to your website.

Saving Reports

In order to save time you can share the reports that you create as well as save lists across your whole team. 

When you share with your reports, they will appear under your Reports lists as shown below. A few things to keep in mind:

  • Reps cannot edit your original list once it's shared with them, but they can make changes and save as a copy.
  • Reps cannot share lists to the whole team, but they can save their own lists privately.
  • Reps will not be able to view individual conversations with visitors that they do not own in Qualified.
Reports in Qualified.

Exporting Reports

You'll be able to export your reports if those reports are 50k lines or less. To do this, run your filters and check to see the button for exporting on the right hand side of your screen. If the button is not there, your list might be too big and will need to be refined more to include less lines. When you do see the button, click on it to export your report information into CSV format.

Exporting your report within Qualified.

Renaming, Duplicating, or Deleting Reports

You can rename, duplicate, or delete your personal or team reports at any time. Use the upper right hand corner icon to open the edit menu. In this menu select the option to rename, duplicate, or delete the report.  When a shared team report is deleted it will be deleted for everyone on the team.

Deleting or renaming a report using the edit menu in Qualified.


Qualified reports works as a database of your website traffic, helping you and your sales reps to see a full picture of your website traffic and your hottest leads. Your sales reps can use Reports to view who has been on the site recently, view which meetings have been booked, and check to make sure outbound campaigns are successful.

Next Steps

Continue to learn more about visitor reporting by viewing the guides below:

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