Mapping Eloqua Contact Information to Qualified

When Qualified recognizes an Eloqua visitor on the website, we can enrich the data we collect in Qualified with data from the existing Contact record in Eloqua. This information can then be sent to Salesforce or any other system you have set to map Qualified fields to. Similarly, these same mappings can be used to create new Contacts in Eloqua and update fields on those records.

In this guide, we'll walk through the process of setting up the Eloqua Contact and Field Mappings.

Getting Started

To start mapping Eloqua contact information, navigate to Eloqua > Contact Mapping in your settings.

Once here you can select fields from within Eloqua and map them to  corresponding visitor field in Qualified where you’d like that information to be stored and appear for your sales reps.

If a visitor field doesn’t already exist for your Eloqua information to be stored in within Qualified, you’ll want to select to create a new visitor field for it as shown below.

Dropdown showing how an Eloqua field can be mapped to an existing field or a new corresponding field can be created
Mapped values from Eloqua will automatically fill the corresponding Qualified Visitor Field once we recognize a Visitor as an Eloqua Contact

Setting your Eloqua Field Layout

Your field layout will allow for you to change the priority in which you display the Eloqua information to your sales reps in your Qualified Live Stream and Visitor 360. It’s also an opportunity to display Contact information from Eloqua that you don’t necessarily want to map in the above area.

To get started you’ll want to navigate to your Eloqua area within your navigation and select Field Layout.

List of a fields such as Name and Email address which are set to be displayed
Select the plus to add a new Eloqua field to be displayed and drag and drop the fields to order them

Add fields to the layout from Eloqua or drag and drop to change the order in which the information is shown.

Next Steps

Request a live demo

See Qualified in action on your website. Request a live demo and one of our reps will contact you immediately, or talk to us right now.

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