Marketo is a marketing automation platform used to help automate the process of engaging with your customers and prospects through multiple digital channels. Qualified.com integrates with Marketo to help identify visitors on your site that are coming from your Marketo marketing campaigns. By integrating your Qualified account with Marketo you're able to specifically target your Marketo visitors with uniquely designed experiences just for them on your site as well as alert your sales team to qualified leads from Marketo immediately.
In this guide, we'll go over how to set up your Marketo API in order to accept Qualified.com API calls.
To get started with your Marketo integration, you'll want to first set up your Marketo API that allows for Qualified.com to connect to your Marketo account. In order to do this, we'll follow these steps outlined below.
3. Select the API Role we created above. Check the “API Only” checkbox.
4. Click “Send” to finish creating this User.
The service will work to accept the API calls from Qualified.
In order for Marketo and Qualified to work together, we'll need to set up a few things within Marketo to allow for API calls. The API calls will then allow for Qualified to identify which visitors coming to your site have come from a Marketo marketing campaign. To get started, you'll want to follow the steps outlined below before then connecting to Marketo in your Qualified account.
In the next step you'll want to connect Qualified to your Marketo account.