Setting Up Pardot Landing Pages

In order to use Qualified on any of your web properties, you need to have the Qualified javascript snippet installed on each of those pages. In an introductory guide, we showed you how to install the Qualified javascript snippet onto your website. However, there are some nuances to Pardot landing pages that we'd like to cover here to help you make sure that the javascript snippet is installed and running on your Pardot landing pages. In this guide we'll cover:

  1. An overview of the Qualified javascript snippet
  2. Adding the snippet to Pardot landing pages that use custom templates
  3. Adding the snippet to Pardot landing pages that use stock layout templates
  4. Setting tup Pardot tracker domains for your landing pages

1) An Overview of the Qualified Javascript Snippet

The javascript snippet is a small piece of code that, once installed on your site, will be able to recognize visitors and communicate to the Qualified application to take appropriate actions. To find the javascript snippet for your organization navigate to Settings > Messenger Settings. It's important to note that each javascript snippet has a token that is unique to your account. The javascript snippet looks like this:

The Qualified javascript snippet (sample)
The Qualified javascript snippet (sample)

2) Adding the Snippet to Pardot Landing Pages (Custom Templates)

If you've implemented Pardot or you're a Pardot administrator, you probably know that there are 2 main ways to create landing pages. The first using custom HTML code that you write yourself or import, and the second using a WYSIWYG landing page builder. First we'll cover how to add the Qualified javascript snippet to landing pages that you code yourself and/or import into Pardot.

Landing pages that you code yourself in Pardot are based on something called Layout Templates, effectively just an HTML page that you code or import into Pardot.

Simply add your Qualified javascript snippet to the bottom of the HTML fo your Pardot Layout Templates, immediately before the closing </body> tag, as shown here:

Adding the Qualified javascript snippet to your Pardot custom layout templates
Adding the Qualified javascript snippet to your Pardot custom layout templates

Now any Pardot landing pages that use your Pardot Layout Template will have the Qualified javascript snippet running on those pages.

3) Adding the Snippet to Pardot Landing Pages (Stock Templates)

The second way to create a landing page in Pardot is to use one of the Pardot "stock templates" which allows you to design your landing page using the Pardot WYSIWYG landing page builder. If you decide to go this route, there is a different way to install the Qualified javascript snippet. When you're designing your landing page you'll notice an option to the right hand side of the screen labeled "Page Options." By clicking on Page Options you'll see a drop down menu listing all sorts of configurations, including a button to edit scripts, as shown here:

Click Edit Scripts to add the Qualified javascript snippet
Click Edit Scripts to add the Qualified javascript snippet

By clicking on "Edit" you'll see a dialogue box open, where you'll past your Qualified javascript snippet. Once saved, this landing page will always go live with the Qualified javascript snippet installed, as shown here:

Adding the Qualified javascript snippet to your Pardot landing pages
Adding the Qualified javascript snippet to your Pardot landing pages

4) Setting Up Pardot Tracker Domains for Your Landing Pages

Finally, there is one final important note. When you create any landing page in Pardot, it is hosted by default on the pardot domain. That means when you first create your landing page the URL might look something like that in the screenshot below:

Set up a Pardot Tracker Domain to serve your landing pages from your company domain
Set up a Pardot Tracker Domain to serve your landing pages from your company domain

There is a problem with this, of course, and that is if your pages are all hosted on a domain or subdomain of pardot.com, your Qualified javascript snippet will collide with any other companies using pages hosted on pardot.com. To handle this issue we have disabled any Qualified javascript snippet on the pardot.com domain, and as a workaround, we require that the pages be hosted on your domain. Pardot has a creative way of handling this known as a "Pardot Tracker Domain" where your Pardot landing pages are instead served from your domain.

The Pardot help documentation can step you and your webmaster through the process of Adding a Tracker Domain in Salesforce Pardot. You can access the setup for Domain management in Pardot > Admin > Domain Management

Once you have your tracker domain configured in Pardot, you can verify that your configuration is set up properly in Pardot:

Validating your setup of a Pardot Tracker Domain
Validating your setup of a Pardot Tracker Domain

Don't forget to make your Pardot Tracker Domain used in Pardot by setting the Action to "Set as Primary" which will be reflected in the Pardot interface as shown below:

Setting your company domain as the "Primary" domain in Pardot
Setting your company domain as the "Primary" domain in Pardot

Summary

In order to use Qualified on any of your web properties, you need to have the Qualified javascript snippet installed on each of those pages. There are some nuances to Pardot landing pages that we've now covered to help you make sure that the javascript snippet is installed and running on your Pardot landing pages. And once your landing pages are set up in Pardot, we've reviewed how to set up a Pardot Tracker Domain so that your landing pages are being served from your domain (ie, go.yourcompany.com) vs Pardot's domain (ie. go.pardot.com). In this guide we've reviewed:

  1. An overview of the Qualified javascript snippet
  2. Adding the snippet to Pardot landing pages that use custom templates
  3. Adding the snippet to Pardot landing pages that use stock layout templates
  4. Setting tup Pardot tracker domains for your landing pages

Next Steps

As a next step, you might find the following educational resource guides useful:

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