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Using Google Tag Manager (GTM)

After this article, you’ll be able to:

1. describe the risks of using Qualified in Google Tag Manager vs in the website header.

Google Tag Manager Tradeoffs

We highly recommend adding the Qualified Javascript snippet to each page on your website where you’d like to track leads or have conversations. Qualified supports Google Tag Manager (GTM), but there may be performance or visibility trade-offs.

Google Tag Manager allows for marketing tags to easily be added to your website. In some cases, this can even be done without the involvement of your team’s web developer. When possible, we highly recommend adding the Qualified Javascript snippet to the <head> of your website rather than GTM.

If you’d like to add the snippet to GTM, there are two potential risks:

  • GTM could cause slow load times. In some cases, Qualified may be loaded at the end of the tag sequence, adding as much as 5 or 10 seconds of load time to your website. This could affect visitors on your site entering into a session or receiving an experience. 
  • Some third-party ad-blockers may block Qualified. In this case, the user may not receive a Qualified experience or be recorded in Qualified reporting. If, based on the nature of your business, your customer base may be highly likely to use an ad-blocker, we strongly recommend adding the Qualified Javascript snippet to the <head> of your website rather than GTM.

If Qualified does not appear after adding the code to GTM:

  • You may not have an active experience, leading Qualified to not appear as visible.
  • Confirm you have published the tag in GTM.
  • Confirm you have applied the correct GTM container to the webpage.

Still Have Questions?

If you have any questions, feel free to chat with us using the Qualified app on this page or reach out to the Qualified technical support team.

Last Reviewed:
10/11/2021


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