We highly recommend adding the Qualified JavaScript snippet to each page on your website where you’d like to track leads or have conversations. Qualified supports Google Tag Manager (GTM), but there may be performance or visibility trade-offs.
Google Tag Manager allows for marketing tags to easily be added to your website. In some cases, this can even be done without the involvement of your team’s web developer. When possible, we highly recommend adding the Qualified Javascript snippet to the <head> of your website rather than GTM.
If you’d like to add the snippet to GTM, there are two potential risks:
- GTM could cause slow load times. In some cases, Qualified may be loaded at the end of the tag sequence, adding up to 10 seconds of load time to your website. This could affect visitors on your site beginning a session or receiving an experience.
- Some third-party ad-blockers may block Qualified. In this case, the user may not receive a Qualified experience or be recorded in Qualified reporting. If your customer base may be highly likely to use an ad-blocker, we strongly recommend adding the Qualified JavaScript snippet to the <head> of your website rather than GTM.
How to install the Qualified Javascript with GTM:
If you would like to use GTM to install the Qualified Javascript, follow the steps below:
- Navigate to your GTM Workspace
- Select New Tag and name your tag
- Select Tag Configuration and find Custom HTML in the right-side menu
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Insert the Qualified Javascript into the HTML dialog box - Click Triggering to select which pages the Qualified Javascript should fire on, then click Save
- Once saved, click Submit on your GTM dashboard
If Qualified does not appear after adding the code to GTM:
- You may not have an active experience, leading Qualified to not appear as visible.
- Confirm you have published the tag in GTM.
- Confirm you have applied the correct GTM container to the webpage.
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