Every marketer knows the value of a call-to-action (CTA)—like “Contact Us” or “Request a Demo.” Peppering these buttons across your site prompts visitors to reach out for more information and kick-starts the sales cycle. Historically, these CTAs lead to static forms loaded with fields asking for personal information; but this creates friction for buyers. They don’t want to fill out forms, they want answers. The result: low conversion rates.
The Smart Button changes your CTAs from a static one-size-fits-all form to a bespoke buying experience. When visitors meet your ideal customer profile, trigger a real-time sales conversation with your sales team to open the door to a dynamic two-way conversation. This gets buyer questions answered in real time and helps your sales teams instantly capture more pipeline.
Where should I use it?
Use this experience across your website when website visitors meet you qualification criteria. Serve up a button that says "Talk to Sales" or "Schedule a Meeting" when visitors match your ideal customer profile. This button will trigger either a live conversation or a chatbot experience, depending on what makes sense for your business.
What's the Business Impact?
The smart button increases your likeliness of capturing leads and opens the doors to more sales conversations. It dynamically opens up your messenger, increasing your likeliness of engagement.
How exactly can I build this?
Smart buttons (a type of manually-triggered experience) can take a bit more time and effort to build, perfect and test. From a high-level, you'll want to target a specific call to action button on your website (for example: Contact Us / Book a Demo) and change the button URL to trigger the specific experience. Step-by-step instructions are available in Qualified University.
But first, a few examples of how leading companies are using Qualified smart buttons:
- To Show and Hide a Smart button based on qualification
- To present different experiences based on qualification
- To drive inbound calls.
More information about each of these use cases can also be found on Qualified University.
Curious about building a smart button today? Check out our University and reach out to your Qualified Success Architect who can help share even more best practices.
Adding and Removing Users from Routing
In this guide, learn how to keep Qualified users up to date with your changing team by adding and removing users from Routing.
Building a Barometer Questionnaire
In this guide, learn how to design creative experiences that drive conversations.
Building the Resource Concierge
Learn how to build an experience that recommends helpful content on your site and accelerates the buyer's journey down the funnel.
Using the Boomerang
Learn how to use the Boomerang to catch buyers from closed/lost opportunities and revive sales conversations in real time.
Preparing the 1-2 Punch for Sales and Marketing
Learn how to configure the 1-2 Punch for Sales or the 1-2 Punch for Marketing as part of the Qualified Conversations playbook.
Building the Form Companion
Learn how to build the Form Companion experience to give qualified buyers a chance to skip the line and help them connect with a sales rep in real time.
Building the ABM Red Carpet
Learn how to build the ABM Red Carpet and notify your account teams when your target account arrives on the site.
Building the Open Opportunity Fastlane
Learn how to build the Open Opportunity Fastlane and keep your deal momentum going!
Building the Pricing Page Expert
Learn how to build the Pricing Page Expert experience, instantly notifying your team when a visitor is on the pricing page.
Building the Homepage Tour Guide
Learn how to build the Homepage Tour Guide, an experience that serves as the entry point for your unknown website visitors.
A Full Guide to All of The Shortcuts You'll Want
In this guide, learn which shortcuts you should add for your team to use for quicker responses and more focused pipeline generation.
Play: Access Shortcut Groups by Using a Naming Convention
In this play, learn how to group together clusters of shortcuts so that reps can easily access different topics by typing a few letters.
What is Conversational ABM?
In this guide, learn about conversational account-based marketing and how it can help your buyers get answers faster.
Experience Building Best Practices
In this guide, learn all about experiences, branching, and some best practices from the Qualified Success team!
Conversational Content Best Practices
In this guide, learn how to recommend content to your website visitors as they navigate the site, using Qualified Conversations.
Segment Building Best Practices
In this guide, learn about best practice segments and live streams to create as part of implementing Qualified Conversations.
Support Deflection Strategies
In this guide, learn three options for deflecting visitors that you don't want your sales team to speak with.