When top-of-funnel buyers arrive on your website, they may not know what they’re looking for or how to find it. Maybe they attended a recent webinar or saw a paid ad in their Google search results. Either way, they’re on your site to learn more, so don’t just leave them to their own devices. Instead, capitalize on their interest and help them navigate around the site to ensure they get the information they need before they’re gone for good.
The Resource Concierge welcomes visitors to the site and serves up relevant content— like customer stories, whitepapers, or guides. Once engaged, you can nurture the conversation, ask some qualifying questions, and book a sales meeting with qualified buyers right on the spot. This accelerates their journey down the funnel and dials up your pipeline generation.
So how do I build The Resource Concierge?
To build this experience, we highly recommend leveraging two types of experience steps: branching and custom picklist questions. By leveraging these two steps, you can learn more about your buyer, provide them with options and eventually either serve them up information (as a message) or navigate them to a new page (two OTHER experience steps you should familiarize yourself with).
To build the experience concierge, you'll want to leverage conversational content like our customer Thoughtspot. They leveraged markdown language in a custom greeting with a number of CTA buttons to provide (normally) gated content to their customers and provide them with relevant resources.
Another example of the experience concierge is our customer Jellyvision. They've created individual experiences for each of their top 10 performing blog posts that recommends either a product page, another blog post or to chat with a rep live; based on the visitor and the attributes known about the visitor from the Visitor 360.
Looking for more tips?
Our team has worked with hundreds of customers on implementing conversational content into their Qualified experiences. Connect with your Qualified Success Architect for more ideas or to learn more best practices on providing relevant resources to your customers today.
Adding and Removing Users from Routing
In this guide, learn how to keep Qualified users up to date with your changing team by adding and removing users from Routing.
Building a Barometer Questionnaire
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Using the Boomerang
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Preparing the 1-2 Punch for Sales and Marketing
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Building Smart Buttons
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Building the Form Companion
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Building the ABM Red Carpet
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Building the Open Opportunity Fastlane
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Building the Pricing Page Expert
Learn how to build the Pricing Page Expert experience, instantly notifying your team when a visitor is on the pricing page.
Building the Homepage Tour Guide
Learn how to build the Homepage Tour Guide, an experience that serves as the entry point for your unknown website visitors.
A Full Guide to All of The Shortcuts You'll Want
In this guide, learn which shortcuts you should add for your team to use for quicker responses and more focused pipeline generation.
Play: Access Shortcut Groups by Using a Naming Convention
In this play, learn how to group together clusters of shortcuts so that reps can easily access different topics by typing a few letters.
What is Conversational ABM?
In this guide, learn about conversational account-based marketing and how it can help your buyers get answers faster.
Experience Building Best Practices
In this guide, learn all about experiences, branching, and some best practices from the Qualified Success team!
Conversational Content Best Practices
In this guide, learn how to recommend content to your website visitors as they navigate the site, using Qualified Conversations.
Segment Building Best Practices
In this guide, learn about best practice segments and live streams to create as part of implementing Qualified Conversations.
Support Deflection Strategies
In this guide, learn three options for deflecting visitors that you don't want your sales team to speak with.