The B2B sales world continues to change. Buyers expect personalized and instant experiences on your website. Rather than providing them with a gated eBook, why not use information about them as a visitor to recommend content that’s specific to them! Once you earn their trust by offering content, then you can ask them for their e-mail address to enrich their visitor profile! Take a look at this example from our customer Thoughtspot:
As part of implementing Qualified Conversations, your Qualified Success Architect might recommend potential opportunities to offer up specific content to your visitors - but if you want to do it yourself, simply follow the steps below:
First, As a Qualified admin, select Settings and then Experiences.
Second, In either a new or existing experience, select Ask a Question and then Picklist.
Third, In the Message area, add your content.
To replicate the example above, use the code:
# Next-generation data modeling made easier ![ThoughtSpot Modeling Language](https://go.thoughtspot.com/l/710713/2021-01-28/586vs/710713/1611883023SjPVEFSz/TML_ebook_cover.png)
**Get the guide** to learn why TML is the most flexible, portable, and powerful way to manage your data model.
Note how we used the following markdown symbols to customize the experience question:
- # = heading
- ! = alt text
- ( ) = embedded image
- ** ** = bold
Once you’ve added your message, be sure to add 2-3 CTA buttons to encourage visitors to take the next action. Select “Float on page” and “Inline” to mimic the look of the example above.
Our team has worked with hundreds of customers on implementing conversational content into their Qualified experiences. Want to learn new ways to incorporate this? Chat with us below! 👇
ADMIN 101 Masterclass (Full)
In this masterclass, see how to tackle 3 common scenarios as you're getting started.
Adding and Removing Users from Routing
In this guide, learn how to keep Qualified users up to date with your changing team by adding and removing users from Routing.
Building a Barometer Questionnaire
In this guide, learn how to design creative experiences that drive conversations.
Building the Resource Concierge
Learn how to build an experience that recommends helpful content on your site and accelerates the buyer's journey down the funnel.
Using the Boomerang
Learn how to use the Boomerang to catch buyers from closed/lost opportunities and revive sales conversations in real time.
Preparing the 1-2 Punch for Sales and Marketing
Learn how to configure the 1-2 Punch for Sales or the 1-2 Punch for Marketing as part of the Qualified Conversations playbook.
Building Smart Buttons
Learn how to build a smart button experience, changing your CTA from static to bespoke!
Building the Form Companion
Learn how to build the Form Companion experience to give qualified buyers a chance to skip the line and help them connect with a sales rep in real time.
Building the ABM Red Carpet
Learn how to build the ABM Red Carpet and notify your account teams when your target account arrives on the site.
Building the Open Opportunity Fastlane
Learn how to build the Open Opportunity Fastlane and keep your deal momentum going!
Building the Pricing Page Expert
Learn how to build the Pricing Page Expert experience, instantly notifying your team when a visitor is on the pricing page.
Building the Homepage Tour Guide
Learn how to build the Homepage Tour Guide, an experience that serves as the entry point for your unknown website visitors.
A Full Guide to All of The Shortcuts You'll Want
In this guide, learn which shortcuts you should add for your team to use for quicker responses and more focused pipeline generation.
Play: Access Shortcut Groups by Using a Naming Convention
In this play, learn how to group together clusters of shortcuts so that reps can easily access different topics by typing a few letters.
What is Conversational ABM?
In this guide, learn about conversational account-based marketing and how it can help your buyers get answers faster.
Experience Building Best Practices
In this guide, learn all about experiences, branching, and some best practices from the Qualified Success team!
Segment Building Best Practices
In this guide, learn about best practice segments and live streams to create as part of implementing Qualified Conversations.
Support Deflection Strategies
In this guide, learn three options for deflecting visitors that you don't want your sales team to speak with.