Sales is not for the faint of heart. As a critical piece of the revenue engine, it can be full of highs and lows; even the most seasoned sellers lose a deal every so often. But just because a deal is lost, doesn’t mean it’s gone for good. Whether it’s buyer’s remorse or renewed interest, your sales reps should know when a closed/lost account is back on the site so they can jump in and deliver a supreme buying experience.
With the Boomerang, you can trigger a Qualified Experience that greets known buyers from a closed/lost Opportunity on the site. Then, instantly alert the account owner so they can engage them in a real-time conversation that references the previous sales cycle, provides helpful resources, and restarts the conversation. This is the buying experience that will blow away the competition and help your sales reps crush their quota.
But how do I build this?
First, create an experience with a trigger focused on Opportunities whose stage is "Closed Lost" (or your businesses stage naming convention).
Once configured, build a custom experience referencing the fact that this visitor may have engaged with your team in the past, but that it might now be time to re-engage. You'll want to ensure you have alerts configured in the Experience Builder to ensure your sales reps are aware that this visitor is "boomerang-ing" back and should receive a custom pounce. You'll also want to ensure you have a number of shortcuts built so your reps can provide them helpful resources that restart the conversation.
And then, you're off! That's the Boomerang!
Adding and Removing Users from Routing
In this guide, learn how to keep Qualified users up to date with your changing team by adding and removing users from Routing.
Building a Barometer Questionnaire
In this guide, learn how to design creative experiences that drive conversations.
Building the Resource Concierge
Learn how to build an experience that recommends helpful content on your site and accelerates the buyer's journey down the funnel.
Preparing the 1-2 Punch for Sales and Marketing
Learn how to configure the 1-2 Punch for Sales or the 1-2 Punch for Marketing as part of the Qualified Conversations playbook.
Building Smart Buttons
Learn how to build a smart button experience, changing your CTA from static to bespoke!
Building the Form Companion
Learn how to build the Form Companion experience to give qualified buyers a chance to skip the line and help them connect with a sales rep in real time.
Building the ABM Red Carpet
Learn how to build the ABM Red Carpet and notify your account teams when your target account arrives on the site.
Building the Open Opportunity Fastlane
Learn how to build the Open Opportunity Fastlane and keep your deal momentum going!
Building the Pricing Page Expert
Learn how to build the Pricing Page Expert experience, instantly notifying your team when a visitor is on the pricing page.
Building the Homepage Tour Guide
Learn how to build the Homepage Tour Guide, an experience that serves as the entry point for your unknown website visitors.
A Full Guide to All of The Shortcuts You'll Want
In this guide, learn which shortcuts you should add for your team to use for quicker responses and more focused pipeline generation.
Play: Access Shortcut Groups by Using a Naming Convention
In this play, learn how to group together clusters of shortcuts so that reps can easily access different topics by typing a few letters.
What is Conversational ABM?
In this guide, learn about conversational account-based marketing and how it can help your buyers get answers faster.
Experience Building Best Practices
In this guide, learn all about experiences, branching, and some best practices from the Qualified Success team!
Conversational Content Best Practices
In this guide, learn how to recommend content to your website visitors as they navigate the site, using Qualified Conversations.
Segment Building Best Practices
In this guide, learn about best practice segments and live streams to create as part of implementing Qualified Conversations.
Support Deflection Strategies
In this guide, learn three options for deflecting visitors that you don't want your sales team to speak with.