Qualified offers an integration with 6sense to help you pull in firmographic information about your website visitors from the start. Using 6sense’s reverse IP lookup, you can quickly see where the visitor is coming from, their company information, segments they belong to, and insights for their product lines.
In this article, we’ll go over how to connect to your 6sense account and start using the 6sense integration within Qualified in three steps:
- Connect to 6sense in Qualified
- Set up your 6sense field layout
- Add 6sense to your visitor fields
To get started, navigate to Settings > Integrations > 6sense and connect using your 6sense Company Details API key. To obtain this API key, you will need to contact 6sense to get the key for your account.
If you ever update your 6sense plan to include additional product lines, such as Buying Intent, Intent Score, or ABM data, you must refresh your 6sense connection with Qualified. Click "Refresh" on the 6sense connection settings page to update your Qualifed connection.
Once you’ve connected, you’re ready to set up your 6sense field layout.
Setup Your 6sense Field Layout
Your 6sense field layout will show on the right-hand side of the Qualified app when your sales reps are interacting or looking at a visitor on your site. You can add or remove fields depending on what’s most important to you.
Finally, add 6sense information to your visitor fields to save on the visitor record. Visitor fields are the fields in Qualified where you will store everything you wish to track and know about your website visitors.
Visitor fields contain information you might gather through chatting or talking to a lead directly, the information they might have given you explicitly through a lead form or chatbot, or other info that might be pulled from an external system, such as 6sense.
- Navigate to Settings > Visitor Fields.
- Select the field you wish to populate with the 6sense data (or create a new one).
- Select 6sense as your source.
- Select the data from 6sense (such as company name shown below) that you'd like to store in your visitor field.