If you have Google Analytics or Facebook conversion tracking set up, you most likely want to track which visitors converted after interacting with your Qualified chatbot or a sales rep via the live chat option.
In this article, we’ll walk you through how to configure event tracking in Qualified and the basics of how the integration works for both systems below.
Configure in Qualified
To get started, open up one of your experiences that you’d like to edit and look for the meaningful step(s) within your experience that you’d like to then create an event for within Google Analytics or Facebook. This could be: booking a meeting, collecting an email address, creating a Lead in Salesforce, or creating a prospect in Pardot.
Once you’ve decided on what that meaningful step is within your experience, you’ll want to create a new step directly beneath it as shown below by selecting the “Track an Event” option.
After you’ve finished adding the “Track an Event” step, save your experience. The setup is now complete and you can begin testing to ensure your events are tracking correctly in Google Analytics and Facebook.
Google Analytics Tracking
Additionally, you can add more events depending on actions taken by your visitor such as booking a meeting, generating a lead in Salesforce, or capturing an email address.
Google Tag Manager
Facebook Conversion Tracker
Just as with Google Analytics, Qualified will automatically look for your Facebook conversion tracker on your website. We’ll track Facebook events that come in as custom events using the pixel function.
In order for us to add events to your Facebook conversion tracker, you will want to make sure that the Facebook pixel code is added to your website wherever you need to track conversions.
As visitors come to your site and interact with the Qualified app, we’ll add the event as a custom event under ‘sharedDiscount' with the event name that you've specified in your Qualified experience.
Qualified works with Google Analytics and Facebook conversion tracker to help you know which visitors from your site interacted with your Qualified chatbot or sales rep. We do the heavy lifting for you by identifying the Google Analytics or Facebook tracker while you just add the step where you'd like for us to track the event in your experience.