Unlike Clearbit Enrichment, Clearbit Reveal doesn't need to ask visitors for additional information in order to give you valuable insights about who they are. Clearbit Reveal is a reverse IP tool that can provide you with known information based off of an individual's IP address.
In the instance below, Clearbit Reveal is able to identify that this visitor is believed to work at Salesforce. This happens instantaneously via the Qualified-Clearbit integration and is one important piece of information feeding into the Qualified Visitor 360.
All Qualified customers that use Clearbit receive confidence scores provided with every IP lookup. This Confidence Score is a numeric value from 1 to 10, indicating Clearbit's level of certainty for the match.
Note that if you have your own Clearbit license and do not see Clearbit confidence scores as an available field, you must first contact Clearbit Support for access.
Generally speaking, a confidence score between 8-10 is a high-quality result whose margin of error should be less than 5%.
These tend to be offices. A confidence score between 4-7 is mid-range, which tends to be residential IPs with few people sharing internet access. A confidence score between 1-3 is low and tend to be offices that have changed or residential locations such as hotels or apartment complexes.
Once enabled, Qualified customers can add Confidence Score or Confidence Level, which provides a text explanation of the Clearbit Confidence Score. For example:
- Low Confidence Level = score of 1-3
- Moderate Confidence Level = score of 4-7
- High Confidence Level = score of 8-9
- Very High Confidence Level = score of 10