Each time a Pardot prospect lands on one of your website pages that is running the Qualified JavaScript snippet, Qualified pulls in the prospect’s data so that your sales team can see the Pardot data for the prospect who is on your site.
Based on how you go-to-market, Qualified can use Pardot prospect data, such as score or grade, to provide the prospects with a custom experience.
If you have Pardot Dynamic Content enabled in your Pardot account, refer to this article to set up Pardot prospect tracking.
If you do not have Pardot Dynamic Content enabled, the following article will show you how to set up Pardot prospect tracking by adding a Pardot campaign tracking code to your site.
Note: You may have Pardot Campaign Tracking set up for your website already. Just make sure that the campaign tracking code (JavaScript) is included in all the sections of your website that you want to sync with Qualified.
Create a Campaign for Website Tracking
Connected Campaigns between Salesforce and Pardot were introduced with the Winter 2019 Salesforce release and all Pardot orgs created since the Winter 2020 Salesforce release have them turned on by default. If you do not have Connected Campaigns enabled, consider reviewing their setup and advantages.
- Access the Campaigns tab from a tab in a Salesforce app or directly from the Salesforce App Launcher.
Note that to create a campaign, a user must have the Marketing User permission selected on their user record.
- Click New on the Campaign page to create a Pardot campaign for tracking your website activity.
- Enter the name of the campaign, like “Website Tracking Campaign,” mark it active, select a type, and a status. Click Save.
Note that the campaign will automatically sync to create a Pardot Campaign if you have Connected Campaigns set up, but it can take several minutes for the sync to complete.
Copy the Campaign Tracking Code (JavaScript)
- Access the Pardot Campaigns tab directly from the Salesforce App Launcher.
- If necessary, select the Active Campaigns view.
- Click the name of the campaign you just synced from Salesforce to Pardot.
- With the synced campaign open, click View Tracking Code at the top of the screen.
- The tracking code is some JavaScript that you will copy for the next step.
Place the Campaign Tracking Code on Your Site
The tracking code needs to be included in every page on your website where you want to track visitors with Qualified. To do this, paste the JavaScript snippet you copied into the HTML code of each page before the </body> tag.
Qualified users sometimes forget to include the Pardot tracking code (JavaScript snippet) in a website page. If you are not seeing Pardot tracking results for a page, verify that the Pardot prospect tracking code has been included on that page.