When a visitor arrives on your site, we use a few tools to decipher if they belong to one of your Target Accounts. This process, called "fuzzy matching," helps us identify their company domain name.
Fuzzy Matching
Fuzzy matching is a technique used in computer-assisted translation as a special case of record linkage. It works with matches that may be less than 100% perfect. We check several sources to identify the closest account match.
How Qualified Matches Accounts
Qualified matches visitors to accounts by referencing their email address and reverse IP address lookup integrations :
- If we have the visitor's email address and you have our Clearbit Enrichment integration we'll use the company domain supplied by your data enrichment integration (Company Field: Website).
- If you do not have a data enrichment integration and we have the visitor email address, we will try to match the email address domain to the website domain in the account.
- Finally if the email address is not available we look at the company domain that we get from Clearbit Reveal (Company Field: Website) or 6sense (Field: Website) based on the visitor's IP address.
If an account is a fuzzy match, this is highlighted within the Visitor 360:
If duplicate Salesforce accounts are found, Qualified follows logic to update only one account.
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