Starting from the very beginning, it’s good to have a complete understanding of what Cookies are and how they are used. In fact, most Cookies are incredibly simple and just one of many pieces of information stored on your machine.

In its basic form, a web server sends you a Cookie when a website is accessed via your browser and your web browser stores it. The browser then returns the Cookie to the same web server whenever the page is referenced again. Using this Cookie, the website can then remember you from a previous visit and keep certain information stored about you and your actions on the site.

For example, let’s say you buy something from a big online store and you give your shipping information for your purchase to be delivered to you. The next time you return to the site, you might see a greeting that is personalized with your name, now that the website remembers your personal information from your last visit.

How Qualified Uses Cookies

Our Sites may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them).

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which we use to recognize your computer or mobile device when it revisits our Services; and (2) third party cookies, which are served by service providers or business partners on our Services, and can be used by these parties to recognize your computer or mobile device when it visits other websites. Third party cookies can be used for a variety of purposes, including site analytics, advertising and social media features.

Some of the cookies you might expect to see from Qualified are listed below.

On the Qualified.com Marketing Website

Google Analytics Cookie (e.g. _ ga, _gid)
What is it: Unique user tracking ○ Description: Used to distinguish unique Customers by assigning a randomly generated number as a Customer identifier
Type: Analytics cookie

In the Qualified.com Application (if you are using our console)

Qualified Cookie (e.g. _ _q_state)
What is it: Contains a number of attributes identifying the website visitor and his/her interaction with the Qualified Chat Messenger
Type: Analytics cookie
The expiration on this cookie is set to 10 years by default but can be changed on an account by account basis.

Qualified Cookie (e.g. _ qualified_session)
What is it: Current session tracking that identifies a Customer’s login to the App
Type: Functionality / Performance cookie
Expiration: Since this is a browser session cookie, it will expire when the browser is closed by the rep using the console.

You can see more here: https://www.qualified.com/legal/privacy and https://www.qualified.com/legal/gdpr

Reading Third Party Cookies

Every time someone lands on your website Qualified will read the cookies available and attached to that visitor. Most commonly we’ll look for Pardot, Marketo, HubSpot, or other marketing automation cookies that have already been associated with this visitor. We’ll then take that information and surface that within your Qualified console.


Qualified has the ability to respect any pre-existing cookie opt ins on our customers websites. Please contact support for the ability to do this.
You can also add Qualified to your content security policy provider.

Other technologies

In addition to cookies, our Sites may use other technologies, such as pixel tags to collect information automatically.  We may also use web beacons (which are also known as pixel tags and clear GIFs) on our Sites and in our HTML formatted emails to track the actions of users on our Sites and interactions with our emails. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML formatted emails. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of the Services, so that we can manage our content more effectively.

Your Choices

Most browsers let you remove or reject cookies.  To do this, follow the instructions in your browser settings.  Many browsers accept cookies by default until you change your settings.  Please note that if you set your browser to disable cookies, the Services may not work properly. 

For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org.  If you do not accept our cookies, you may experience some inconvenience in your use of, or may be unable to use, our Sites. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our Services.

Customers may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. European Customers may opt out of receiving targeted advertising on websites through members of the European Interactive Digital Advertising Alliance by clicking here, selecting the user’s country, and then clicking “Choices” (or similarly-titled link) Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.

If you choose to opt-out of targeted advertisements, you will still see advertisements online but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored advertisements from companies that are not listed.

For more information about how we collect, use and share your information, see our Privacy Policy.

Information about the cookies we use may be updated from time to time, so please check back on a regular basis for any changes.


If you have any questions about this Cookie Policy, please contact us by email at privacy@qualified.com.

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