Pardot Tracking (Without Dynamic Content)

Each time a Pardot prospect lands on one of your website pages that is running the Qualified JavaScript snippet, Qualified pulls in the prospect’s data so that your sales team can see the Pardot data for the prospect who is on your site.

Based on how you go-to-market, Qualified can use Pardot prospect data, such as score or grade, to provide the prospects with a custom experience.

If you have Pardot Dynamic Content enabled in your Pardot account, refer to this article to set up Pardot prospect tracking.

If you do not have Pardot Dynamic Content enabled, the following article will show you how to set up Pardot prospect tracking by adding a Pardot campaign tracking code to your site.

Note: You may have Pardot Campaign Tracking set up for your website already. Just make sure that the campaign tracking code (JavaScript) is included in all the sections of your website that you want to sync with Qualified.

Create a Campaign for Website Tracking

Connected Campaigns between Salesforce and Pardot were introduced with the Winter 2019 Salesforce release and all Pardot orgs created since the Winter 2020 Salesforce release have them turned on by default. If you do not have Connected Campaigns enabled, consider reviewing their setup and advantages.

Access the Campaigns tab from a tab in a Salesforce app or directly from the Salesforce App Launcher.

Select Campaigns from the Salesforce App Launcher

Note that to create a campaign, a user must have the Marketing User permission selected on their user record.

Select "Marketing User" on a Salesforce user record to permit them to create Campaigns

Click New on the Campaign page to create a Pardot campaign for tracking your website activity.

Click New on the Salesforce Campaign tab to create the web tracking campaign

Enter the name of the campaign, like “Website Tracking Campaign,” mark it active, select a type, and a status. Click Save.

Name the Campaign and mark it Active; choose type and status

Note that the campaign will automatically sync to create a Pardot Campaign if you have Connected Campaigns set up, but it can take several minutes for the sync to complete.

Copy the Campaign Tracking Code (JavaScript)

Access the Pardot Campaigns tab directly from the Salesforce App Launcher.

Select Pardot Campaigns from the Salesforce App Launcher

If necessary, select the Active Campaigns view.

Ensure that the Pardot Campaigns list view includes all active campaigns

Click the name of the campaign you just synced from Salesforce to Pardot.

With the synced campaign open, click View Tracking Code at the top of the screen.

On the web tracking campaign's page, click View Tracking Code

The tracking code is some JavaScript that you will copy for the next step.

Select all the JavaScript tracking code and copy it

Place the Campaign Tracking Code on Your Site

The tracking code needs to be included in every page on your website where you want to track visitors with Qualified. To do this, paste the JavaScript snippet you copied into the HTML code of each page before the </body> tag.

Sample JavaScript snippet pasted in HTML code

Qualified users sometimes forget to include the Pardot tracking code (JavaScript snippet) in a website page. If you are not seeing Pardot tracking results for a page, verify that the Pardot prospect tracking code has been included on that page.