Set Up Pardot Prospect Tracking
Without Dynamic Content

Each time a Pardot prospect lands on a page on your website that is running the Qualified javascript snippet, we look up the prospect’s data so your sales team can see which Pardot prospect is on your site. Also, when we notice a Pardot prospect on your site, you can use prospect data like score and grade in real-time to trigger unique visitor experiences. If you have the Pardot Dynamic Content feature turned on in your Pardot account, it's easiest to set that up by using this guide. However if you do not have the Pardot Dynamic Content feature in your account, you can still set up prospect tracking by following the instructions below.

In this guide you'll learn how to set up Pardot prospect tracking by adding Pardot campaign tracking code to your site.

Note: You Might Have Campaign Tracking Across Your Site Already

You might be saying to yourself "I already have a Pardot campaign that tracks all website activity." If so, great! If you already have this configured, please take a moment to confirm that your campaign tracking code (javascript) is placed across your entire site (or at least on the sections of your site that you plan to use Qualified on). If this is the case, you can stop reading, you're done! If not, please follow the steps below:

1) Create a Campaign for Website Tracking

If you don't already have this set up, you'll want to create a Pardot campaign for tracking the activity on your website. You can name this campaign whatever makes the most sense for your set up, but if you're not sure, something like "Website Tracking Campaign" will do, as shown here, and finish by clicking on the "Create Campaign" button.

Creating a new campaign in Pardot to set up website tracking
Creating a new campaign in Pardot to set up website tracking

2) Copy the Campaign Tracking Code (Javascript)

Next, open the campaign that you just created by clicking on it in the list of campaigns. Once the campaign is open, you'll see an option in the top right of the screen to "View Tracking Code." When this button is clicked, a window appears where you can copy some javascript. Go ahead and select the entire javascript block and copy it, as shown here:

Accessing the Pardot campaign tracking code (javascript)
Accessing the Pardot campaign tracking code (javascript)

3) Place the Campaign Tracking Code on Your Site

Finally, you'll need to place the campaign tracking code across ALL of the pages on your site that you'll use to track website visitors with Qualified. To be safe, we recommend placing the tracking code on ALL of the pages on your site.

Unlike with Dynamic Content, there is not a way to verify that you've completed this step, but if you have the Pardot prospect tracking code AND the Qualified javascript code on all of the same pages on your site, you'll be good to go!

Summary

Each time a Pardot prospect lands on a page on your website that is running the Qualified javascript snippet, we look up the prospect’s data so your sales team can see which Pardot prospect is on your site. Also, when we notice a Pardot prospect on your site, you can use prospect data like score and grade in real-time to trigger unique visitor experiences. If you have the Pardot Dynamic Content feature turned on in your Pardot account, it's easiest to set that up by using this guide. However if you do not have the Pardot Dynamic Content feature in your account, you can still set up prospect tracking.

In this guide we've covered:

  1. Creating a campaign for website tracking
  2. Copy the campaign tracking code
  3. Placing the campaign tracking code on every page of your site

Next Steps

As a next step, you might find the following educational resource guides useful:

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