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An Overview of Variable Tags

Variable tags are a special Qualified syntax that allows you to:
• take data stored in a Visitor Field and use it dynamically within a chat bot or experience on your website, and
• populate Visitor Fields with data coming inbound from other systems.

Variable Tags Available in Qualified

Below are dynamic variables currently available in Qualified. Note the syntax you'll use to personalize your experience or in your experience builder will be different then what you see below which works to populate your visitor fields dynamically. You may also use the variable tag builder.

Note that all field values should be lowercase.

Standard Visitor Field Values

=visitor.first_name
=visitor.last_name
=visitor.city
=visitor.state
=visitor.state_iso_code
=visitor.country
=visitor.country_iso_code
=visitor.region
=visitor.playback_url
=visitor.initial_referrer
=visitor.initial_landing_page_url
=visitor.conversion_page_url

Date and Time

=system.current_time
=system.current_date
Note that the {{system.current_time}} variable is in ISO 8601 format and the UTC time zone. It may need to be converted to a local timezone.

Custom Visitor Field Values

=visitor.fields.<field_api_name>

URL Parameter Values

=visitor.params.<url_param_name>

UTM Parameter Values

=visitor.utm_source
=visitor.utm_campaign
=visitor.utm_medium
=visitor.utm_content
=visitor.utm_term

Qualified Owner Values

=visitor.owner.full_name
=visitor.owner.first_name
=visitor.owner.last_name
=visitor.owner.email
=visitor.owner.salesforce_user_id

Salesforce Lead/Contact/Account Owner Values

=visitor.external_fields.salesforce_contact.owner#name
=visitor.external_fields.salesforce_lead.owner#name
=visitor.company.external_fields.salesforce_account.owner#name

Salesforce Lead/Contact Field Values

Reference any standard or custom field using its API name.

=visitor.external_fields.salesforce_lead.<field_api_name>
=visitor.external_fields.salesforce_contact.<field_api_name>

Examples:

=visitor.external_fields.salesforce_lead.phone
=visitor.external_fields.salesforce_lead.my_custom_field__c
=visitor.external_fields.salesforce_contact.title
=visitor.external_fields.salesforce_contact.my_custom_field__c

Salesforce Account Field Values

For Salesforce Contacts with a related Account, or with any matched Salesforce Account

=visitor.company.external_fields.salesforce_account.<field_api_name>

Examples:

=visitor.company.external_fields.salesforce_account.name
=visitor.company.external_fields.salesforce_account.employees
=visitor.company.external_fields.salesforce_account.my_custom_field__c

Salesforce Lead/Contact/Account Lookup Field Values

For referencing values in lookup fields on Leads, Contacts or Accounts:

=visitor.company.external_fields.salesforce_lead.<lookup_field_api_name>#name
=visitor.company.external_fields.salesforce_contact.<lookup_field_api_name>#name
=visitor.company.external_fields.salesforce_account.<lookup_field_api_name>#name

Examples:

=visitor.company.external_fields.salesforce_lead.abm_tier#name
=visitor.company.external_fields.salesforce_contact.ReportsToId#name
=visitor.company.external_fields.salesforce_account.SDR__r#name

Pardot, Marketo, Clearbit & 6Sense Values

=visitor.external_fields.pardot_prospect.<field_name>
=visitor.external_fields.marketo_lead.<field_name>
=visitor.external_fields.clearbit_enrichment.person_<field_name>
=visitor.external_fields.clearbit_enrichment.company_<field_name>
=visitor.external_fields.clearbit_reveal.<field_name>
=visitor.external_fields.6sense.<field_name>

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