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An Overview of Variable Tags

What are Variable Tags you ask? It's a special Qualified syntax that allows you to (1) take data stored in a Visitor Field and use it dynamically within a chat bot or experience on your website, and (2)  populate Visitor Fields with data coming inbound from other systems

Variable Tags Available in Qualified

The following is a complete list of dynamic variables currently available in Qualified. Note the syntax you'll use to personalize your experience or in your experience builder will be different then what you see below which works to populate your visitor fields dynamically.

You'll want to note that all field values should be lowercase.

Standard Visitor Field Values

=visitor.first_name
=visitor.last_name
=visitor.city
=visitor.state
=visitor.state_iso_code
=visitor.country
=visitor.country_iso_code
=visitor.region
=visitor.playback_url
=visitor.initial_referrer
=visitor.initial_landing_page_url
=visitor.conversion_page_url

Custom Visitor Field Values

=visitor.fields.<field_api_name>

URL Parameter Values

=visitor.params.<url_param_name>

UTM Parameter Values

=visitor.utm_source
=visitor.utm_campaign
=visitor.utm_medium
=visitor.utm_content
=visitor.utm_term

Qualified Owner Values

=visitor.owner.full_name
=visitor.owner.first_name
=visitor.owner.last_name
=visitor.owner.email

Salesforce Lead/Contact/Account Owner Values

=visitor.external_fields.salesforce_contact.owner#name
=visitor.external_fields.salesforce_lead.owner#name
=visitor.company.external_fields.salesforce_account.owner#name

Salesforce Lead/Contact Field Values

Reference any standard or custom field using its API name

=visitor.external_fields.salesforce_lead.<field_api_name>
=visitor.external_fields.salesforce_contact.<field_api_name>

Examples:

=visitor.external_fields.salesforce_lead.phone
=visitor.external_fields.salesforce_lead.my_custom_field__c
=visitor.external_fields.salesforce_contact.title
=visitor.external_fields.salesforce_contact.my_custom_field__c

Salesforce Account Field Values

For Salesforce Contacts with a related Account, or with any matched Salesforce Account

=visitor.company.external_fields.salesforce_account.<field_api_name>

Examples:

=visitor.company.external_fields.salesforce_account.name
=visitor.company.external_fields.salesforce_account.employees
=visitor.company.external_fields.salesforce_account.my_custom_field__c

Salesforce Lead/Contact/Account Lookup Field Values

For referencing values in lookup fields on Leads, Contacts or Accounts

=visitor.company.external_fields.salesforce_lead.<lookup_field_api_name>#name
=visitor.company.external_fields.salesforce_contact.<lookup_field_api_name>#name
=visitor.company.external_fields.salesforce_account.<lookup_field_api_name>#name

Examples:

=visitor.company.external_fields.salesforce_lead.abm_tier#name
=visitor.company.external_fields.salesforce_contact.ReportsToId#name
=visitor.company.external_fields.salesforce_account.SDR__r#name

Pardot, Marketo, Clearbit & 6Sense Values

=visitor.external_fields.pardot_prospect.<field_name>
=visitor.external_fields.marketo_lead.<field_name>
=visitor.external_fields.clearbit_enrichment.person_<field_name>
=visitor.external_fields.clearbit_enrichment.company_<field_name>
=visitor.external_fields.clearbit_reveal.<field_name>
=visitor.external_fields.6sense.<field_name>

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