Valuable buyers are inundated with outbound emails every single day. For sales reps, it’s tough to break through the noise; so if their Outreach or Salesloft email is opened and clicked, that’s a hard-earned prize. But what happens next? Sales reps have no idea when a buyer is on the site. It’s a total black box. Rather than attaching a static PDF, include unique links in each email to drive traffic back to your site. This is the 1-2 Punch for Sales.
To execute the 1-2 Punch, you'll first want to configure Qualified for Outbound by connecting Qualified Conversations with your sales engagement tool of choice. Once connected, you'll be able to leverage sequence or cadence information to trigger a specific experience, place a visitor in a specific segment or live stream, or trigger a particular alert when that visitor arrive on the site.
Want to see it in action? Check it out in the video above!
But what about the 1-2 Punch for Marketing?
Similar to the 1-2 Punch for Sales, the 1-2 Punch for Marketing focuses on paid advertising. Every marketer knows paid ads are one of the most common ways to reach target audiences and drive inbound traffic; but tracking pipeline attribution and measuring ROI can be a challenge. If a buyer clicks through an ad and arrives on the site, what happens? Typically, we ask them to fill out a form, then send them on their way.
Instead, greet buyers from a paid ad campaign the moment they arrive. Using UTM parameters, sales reps can know exactly which ad was clicked that brought them to the site. They can then engage buyers with a custom message to shape a contextual conversation and book a meeting on the spot; turning them into instant pipeline and maximizing your ad spend.
To use the 1-2 Punch for Marketing, work with your Qualified Success Architect to enable UTM parameters in your Qualified instance. Once enabled, you'll be able to leverage that data to create custom segments, experiences and more. You'll also be able to see the ad below the visitor live view; showcasing exactly how they arrived to your website and giving your sales reps enough information to have a proactive and mind-blowing pounce.
Adding and Removing Users from Routing
In this guide, learn how to keep Qualified users up to date with your changing team by adding and removing users from Routing.
Building a Barometer Questionnaire
In this guide, learn how to design creative experiences that drive conversations.
Building the Resource Concierge
Learn how to build an experience that recommends helpful content on your site and accelerates the buyer's journey down the funnel.
Using the Boomerang
Learn how to use the Boomerang to catch buyers from closed/lost opportunities and revive sales conversations in real time.
Building Smart Buttons
Learn how to build a smart button experience, changing your CTA from static to bespoke!
Building the Form Companion
Learn how to build the Form Companion experience to give qualified buyers a chance to skip the line and help them connect with a sales rep in real time.
Building the ABM Red Carpet
Learn how to build the ABM Red Carpet and notify your account teams when your target account arrives on the site.
Building the Open Opportunity Fastlane
Learn how to build the Open Opportunity Fastlane and keep your deal momentum going!
Building the Pricing Page Expert
Learn how to build the Pricing Page Expert experience, instantly notifying your team when a visitor is on the pricing page.
Building the Homepage Tour Guide
Learn how to build the Homepage Tour Guide, an experience that serves as the entry point for your unknown website visitors.
A Full Guide to All of The Shortcuts You'll Want
In this guide, learn which shortcuts you should add for your team to use for quicker responses and more focused pipeline generation.
Play: Access Shortcut Groups by Using a Naming Convention
In this play, learn how to group together clusters of shortcuts so that reps can easily access different topics by typing a few letters.
What is Conversational ABM?
In this guide, learn about conversational account-based marketing and how it can help your buyers get answers faster.
Experience Building Best Practices
In this guide, learn all about experiences, branching, and some best practices from the Qualified Success team!
Conversational Content Best Practices
In this guide, learn how to recommend content to your website visitors as they navigate the site, using Qualified Conversations.
Segment Building Best Practices
In this guide, learn about best practice segments and live streams to create as part of implementing Qualified Conversations.
Support Deflection Strategies
In this guide, learn three options for deflecting visitors that you don't want your sales team to speak with.