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Preparing the 1-2 Punch for Sales and Marketing

Preparing the 1-2 Punch for Sales and Marketing

Beginner

Learn how to configure the 1-2 Punch for Sales or the 1-2 Punch for Marketing as part of the Qualified Conversations playbook.

Valuable buyers are inundated with outbound emails every single day. For sales reps, it’s tough to break through the noise; so if their Outreach or Salesloft email is opened and clicked, that’s a hard-earned prize. But what happens next? Sales reps have no idea when a buyer is on the site. It’s a total black box. Rather than attaching a static PDF, include unique links in each email to drive traffic back to your site. This is the 1-2 Punch for Sales.

To execute the 1-2 Punch, you'll first want to configure Qualified for Outbound by connecting Qualified Conversations with your sales engagement tool of choice. Once connected, you'll be able to leverage sequence or cadence information to trigger a specific experience, place a visitor in a specific segment or live stream, or trigger a particular alert when that visitor arrive on the site.

Want to see it in action? Check it out in the video above!

But what about the 1-2 Punch for Marketing?

Similar to the 1-2 Punch for Sales, the 1-2 Punch for Marketing focuses on paid advertising. Every marketer knows paid ads are one of the most common ways to reach target audiences and drive inbound traffic; but tracking pipeline attribution and measuring ROI can be a challenge. If a buyer clicks through an ad and arrives on the site, what happens? Typically, we ask them to fill out a form, then send them on their way.

Instead, greet buyers from a paid ad campaign the moment they arrive. Using UTM parameters, sales reps can know exactly which ad was clicked that brought them to the site. They can then engage buyers with a custom message to shape a contextual conversation and book a meeting on the spot; turning them into instant pipeline and maximizing your ad spend.

To use the 1-2 Punch for Marketing, work with your Qualified Success Architect to enable UTM parameters in your Qualified instance. Once enabled, you'll be able to leverage that data to create custom segments, experiences and more. You'll also be able to see the ad below the visitor live view; showcasing exactly how they arrived to your website and giving your sales reps enough information to have a proactive and mind-blowing pounce.

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