In the current world of sales, some representatives will only talk to the buyers that are assigned to them, or those that are in their sales “territory.”
However, this is - to put it bluntly - an outdated way of selling. And at Qualified, we’re here to help you break the current sales status-quo and realize that all buyers are created equally - whether they’re part of your “territory” or not.
For customers that use Qualified, we want them to talk to every buyer on their website. Essentially, if someone reaches out to you and wants to chat with you, we don't care about the internal logistics. We want everyone to be willing to jump in so that the visitor has a great experience on the website.
Here’s why working as one team is so important to us at Qualified - and why it should be important for you too!
While this approach may require some change in current operational processes, we’ve found that working as a team (rather than individually)to chat with buyers on your website is crucial, in order to allow for best chances of lead conversion success.
At Qualified, we like to practice something we call conversational selling. Conversational selling gives salespeople an entirely new tool to engage and convert buyers. Our most successful customers are those who rally their sales representatives to embrace this new channel and win as a team.
With conversational selling, you’ll be able to:
- Develop a culture of sharing
- Establish an all hands on deck approach
- Celebrate wins as a team, as opposed to independently
Remember to always represent your brand
A great part of working as a team and practicing conversational selling is that it allows you to constantly and continually represent your brand. After all, sales representatives are the front lines of a business - essentially, the heart and soul of the brand!
One of the best ways to authentically represent your brand is through your voice. Aim to be professional in your tonality, formal yet relaxed, and use it as an opportunity to to show off your personality - it’s okay to show your prospects that you are, indeed, a real human being!
Use contractions, emojis 👋, or even GIFs if it fits your brand! Basically, have a real-life conversation with your prospect using Qualified while they are on your website. We want it to be a helpful experience for them.
At the end of the day, just make sure you’re there.
One of the biggest takeaways from working as a team and practicing conversational selling is to just make sure you’re there - that’s it. A visitor that doesn’t receive a chat or leaves the website before a sales rep can pounce is a missed opportunity to showcase your brand.
By just being available in Qualified and being willing to have a conversation with a potential prospect - no matter who that prospect is - you’ll be able to see your lead conversion rates significantly increase. Make sure your flow of conversation is organic and your voice seems genuine, welcoming, and helpful - at the end of the day, that’s really all your website visitors are looking for.
By working as a team, you’ll be able to build not only strong relationships with your prospects, but strong relationships with your colleagues, as well. Share in the camaraderie of working as a team today and adopt a more conversational sales approach! Share your successes, missed opportunities and what you’ve learned with your peers in Slack. When you work together, you’ll start to see more viable leads pop up and together you’ll all hit your goals.
Still Have Questions?
If you have any questions, feel free to chat with us using the Qualified app on this page or reach out to the Qualified technical support team.
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Getting Qualified To Stick: An Introduction to Change Management
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Coaching Your Team To Pounce
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Compensating Your Sales Team
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Staffing Qualified Conversations
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