The Qualified Variable Tag Builder is used throughout Qualified to personalize your Experiences as well as prefill information into your visitor fields.
Variable tags are a special Qualified syntax that allow you to use data stored in a visitor field within a chatbot or Experience on your website and populate visitor fields with data arriving inbound from other systems.
Where to Use the Builder
You can use the variable tag builder in two main places within Qualified.
- When creating your Experiences and
- When pre-filling visitor fields from other sources.
Experience Builder Variable Tags
Using variable tags in Experiences allow you to personalize an Experience for your visitor by calling them by first name, addressing them by company name, or pulling in any other vital information you might already know about them.
To access the builder in your Experience, open an Experience and click your custom greeting or custom question step within the Experience. Next, begin to edit that step and you’ll see a blue icon appear on the right-hand side. Click on this icon to open the variable tag builder and see your options for personalization as shown below.
You can select from General fields (fields that Qualified will pull in from your URL or automatically based on IP address), Fields (visitor fields within Qualified), or external fields (information pulled in from outside sources like Salesforce, Pardot, Marketo, etc.)
Visitor Fields
Visitor fields are the fields in Qualified where you will store everything you wish to track and know about your website visitors. Visitor fields contain information you gathered from conversations with your lead, details they shared in a lead form or chatbot, or other information pulled from an external system, like Salesforce, Pardot, or Clearbit.
You can use the variable tag builder to prefill your visitor fields in your visitor fields area of the Qualified.com application.
Read our article on how to use our prefill option and the variable tag to get more detail.
Fallbacks
You can use fallbacks in the variable tag builder if information doesn’t come through about the visitor. For example, if you’re setting up an Experience to greet your visitor by name, you might want to include a fallback just in case the visitor's name isn’t known yet.
To use a fallback, select the variable tag you’d like and add your fallback in the text field to the right of the tag as shown below.
Summary
The Qualified Variable Tag Builder can be used in multiple places throughout the Qualified app to both personalize your Experiences as well as pre-fill information into your visitor fields.
Use the variable tag builder to help you manage pulling in information about your visitors such as a name, company, or any other fields you might already have filled in from external places such as Salesforce.
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