
Piper the AI SDR Agent is revolutionizing pipeline generation for B2B marketing teams. She can capture new leads, nurture low-intent leads, and convert sales-ready buyers across both the website and inbox, 24x7. Wondering how Piper can help you unlock more pipeline? Check out the 10 key plays below.




Use forms across your website to convert interested buyers into leads for your sales team.
Instantly qualify leads and offer to get a meeting on the books to keep the buyer engaged.
If no meeting is booked, Piper immediately sends a bespoke email with the option to book time.


Outbound SDRs research cold accounts then send a custom email driving them to your website.
Piper welcomes the buyer with a personalized message that references the outbound email.


Piper uses all available GTM data and website activity to understand buyer intent.
Piper automatically engages high intent buyers in a website conversation.
Piper follows up in the email inbox, addressing recent activity with the option to book time.



Have Piper reach out to leads for upcoming events so your team can book time and connect in person.
Load up post-event lead lists then have Piper automatically send relevant content to stay connected.
Piper proactively greets buyers on the website and works toward her goals to move the conversation forward.


Piper uses GTM data to understand fluctuations in buyer intent and how an open opportunity is progressing.
Piper recommends relevant content based on the buyer stage, keeping them engaged and informed.
Piper notifies the account owner in Slack and collaborates on next steps in real time.


Serve targeted ads to your most important accounts, driving them to your website.
Piper surfaces relevant marketing content to capture leads and foster ongoing engagement.
Piper hands off the buyer to their dedicated account owner to deliver a personalized buying experience.



Piper uses content like ebooks, case studies, or whitepapers to capture emails of potential buyers.
Piper sends a series of nurture emails with tailored content to move the buyer down the funnel.
When the buyer is ready to move forward, Piper books time with their dedicated sales team.



Promote new products and features to your existing customer base with a one-to-many campaign.
Piper will follow up with each contact at each account on behalf of the assigned account manager.
When the customer is ready to learn more, Piper will answer questions and get a demo booked.


Harness Salesforce data to identify contacts from lost opportunities so Piper can proactively reach out.
Piper crafts bespoke emails for each buyer at each account and shares fresh content to renew their interest.
When buyers arrive on the website, Piper hooks them into a conversation and works to get a meeting booked.



Piper automatically segments website visitors to organize and prioritize buyers in a way that works for your business.
Piper answers visitor questions and uses this insight to understand the reason for their visit.
Piper works toward her goals of either booking a meeting or deflecting to support resources.

Piper the AI SDR Agent operates across both the website and email to engage prospects, capture leads, and convert buyers into pipeline around the clock. Ready to see how she can boost your pipeline?
