Offers is a feature that delivers personalized content through the website and email at exactly the right moment. It uses AI to track changing buyer signals and surface the most relevant marketing asset or promotion for each buyer.

Offers adapts to each visitor’s context (for example their buying stage, account profile, or intent) and presents a tailored piece of content or event via website chat or email that is relevant to them. It also streamlines the lead capture path by using embedded forms and smart triggers.

B2B companies with complex buyer journeys, significant website traffic, and a wide range of content assets benefit most from Offers. It is especially helpful for teams focused on nurturing prospects, engaging account-based buyers, and converting visitors who show strong intent. Offers also supports email outreach by recommending the right offer for each lead and delivering it through email when a prospect is not currently on the website, keeping the conversation moving across channels.

Use cases include driving event registrations or webinar sign-ups, re-engaging visitors who trigger exit intent, promoting specific content assets or trials to target accounts, and helping nurture leads who are not yet ready for a demo.

Offers can be set up relatively quickly by defining audience segments, selecting placement types, and mapping campaigns.

You have full control over which content assets are used, how they are positioned on the site, what visitor segments see them, when they trigger, and how lead capture is handled. You can define tone, copy, CTAs, and even integrate the capture form with your tech stack.

You should assess metrics such as impressions or views of the offers, click-through rate to the offer asset, lead capture conversion rate, pipeline influence or generation from leads captured, and how many target accounts engaged via the offers.

Offers integrates with your website, email, and chat to render placements, with your CRM and marketing automation to enrich and push captured leads, and with analytics tools to report performance. It uses visitor and account data to drive smarter targeting.

Typical steps include: auditing your content library and offers, defining audience segments, selecting placement options on your site, configuring triggers and lead capture forms, connecting to your tech stack, launching the campaign, and monitoring results for optimisation.

By showing each visitor a compelling offer that relates to their buying journey or intent instead of generic messaging, Offers creates a more relevant and engaging experience. That leads to higher conversions from visitor to lead, less wasted content, and improved pipeline generation.